Wed, 22 January 2014
I'm NOT a fan of websites like Elance or oDesk. But occasionally I'll meet a writer who has launched a successful freelance business using these services. Nathan Collier is a perfect example. Nathan launched his freelance writing business on the side last summer. And in just a few months he's been able to land a handful of decent-paying clients using Elance. Here's the really impressive part. He's done this by "Grouponizing" his services. In other words, rather than subscribing to the notion that every project must be at least somewhat profitable, Nathan is willing to work at a loss in order to prove himself to the client. Once the client sees the quality of the work, he then proposes other projects at higher margins. In this interview, Nathan details his strategy and how it works. He explains how to pick the right prospects to work with. And how he builds the value and makes it almost irresistible to hire him at higher rates. The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes. |
Wed, 15 January 2014
#037:The Hard Truth About Passive Income: How to Find and Develop a Profitable (and Realistic!) Sideline Business
I come across a lot of writers who love the idea of developing passive income streams. Problem is, they just don't know where to start! It's not surprising. The world of Internet marketing is filled with hucksters promising overnight riches. Then there's the multitude of technology and product options. The "you gotta do this" and "you HAVE to do that." It's overwhelming! That's why I recently reached out to one of the truly great guys in this business of internet marketing: Mark Mason of the Late Night Internet Marketing podcast. And in this episode, Mark talks about the best opportunities to develop realistic and viable passive income streams ... how "passive" is passive ... where to look for opportunities ... how to better determine if there's a strong demand for your idea ... and much more! |
Wed, 8 January 2014
If you're going after small businesses, entrepreneurs or solo business owners (such as consultants), there's a very lucrative opportunity many writers don't even know exists:
Writing "lead magnet" books or eBooks.
Lead magnet books are informational tools used for marketing purposes. They typically outline the methodology, approach or formula the business uses to produce results for their clients or customers.
Many businesses and entrepreneurs have found that sharing their insights and systems through a book is a great way to build credibility and turn many cold prospects into hot leads and customers.
Fortunately (for us!), most of these business owners aren't writers. They know what they want to say, but they're not skilled at putting these ideas down on paper.
That's where you come in.
In this episode, I interview Susan Anderson, president of Triumph Communications and the author of Working Writer, Happy Writer. Susan has created a thriving writing business that's focused on writing and producing lead magnet books.
She explains what these projects are all about, what types of clients to go after, how to approach the work, how much you can charge — and much more!
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes. |
Wed, 1 January 2014
Happy New Year! In this episode I discuss seven simple and proven strategies to put more money in your pocket and to make your writing business more enjoyable in 2014. Here's to having your best year ever! The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes. |