What the Appalachian Trail can teach us about overthinking our businesses.

In this latest episode of the podcast, you’ll learn a painless way of (finally!) developing that marketing habit ... and how you can finally put an end to the damaging feast-or-famine cycle.

We’re talking practical stuff you can apply starting today.

How to overcome your resistance to implementing new business strategies.

In this latest episode of the podcast, we discuss the opportunity of growing and selling a writing business or a content website ... what that looks like ... and what it could mean for you.

Why finding the right weekly workflow is essential to your productivity—and happiness.

In today’s podcast, I’m going to be talking about the importance of pushing yourself in your business.

Not because of some desire for greater income or some other external reward.

But because of the person, it makes you when to push yourself to be better ... to take chances ... to try new ideas and approaches ... and to enjoy every last bit of the process—including falling down and scraping your knees.

Why copywriters and content marketers stay stuck in their routines—and what they lose when they don’t question them.

Eight areas of your business that you should evaluate once you’re consistently booked solid.

Three sets of questions that can help you consistently get through your to-do list.

How copywriters can grow and thrive in this competitive and uncertain market, with Kira Hug and Rob Marsh.

Use this criteria to make an objective, strategic decision about which clients to keep and which to let go.

Two clues to help you decide whether an opportunity is worth pursuing—or not.

The dangers of blindly following what others are doing—using investing as an illustrative example. 

Dave Snyder of CopyPress explains how he succeeded in a market filled with content agencies.

Watch out for these two cognitive biases. They can trick us into doing the wrong thing in our business. 

Why we undervalue our client work, and how we can better support each other as we pursue higher fees.

Five different ways to create recurring revenue—and what you need to do today to make more of it.

The problems with perfectionism—and what we should aim for instead.

Adam Kimmel describes how he build his six-figure content writing business on the side while working full-time as an engineer.

In today’s podcast episode, business journalist Elaine Pofeldt returns to the show to offer her ideas and advice for successfully creating a microbusiness—that is, a business with no more than 20 employees (including yourself) and a handful of independent contractors.

Discover the two-part question I ask during every discovery call to qualify prospects—and land those that are a good fit.

Chrissie Zavicar describes how you can use LinkedIn newsletters and other new features to gain exposure and generate targeted leads.

Discover the value of not-yet-ready prospects, and why they’re an important—yet often overlooked—part of any successful business.

Learn why Stoneyfield decided to partner with Walmart—and what it can teach us about our own business decisions.

My thoughts on courage, fear, risk and perfectionism—and why everyone needs to get comfortable being uncomfortable.

Learn why you need to stop lowering your fees to get in the door with clients—and how you should approach them instead.

What you should (and shouldn’t) do when your business hits bottom.

Our businesses are as susceptible to single points of failure as any engineering project—unless we take steps to find and mitigate them.

Michele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees.