Fri, 19 April 2019
Content marketing has officially gone mainstream. It’s a “must do” for most businesses in today’s trust economy.
While this increased demand has created huge opportunities for writers, it has also commoditized a lot of our work and given rise to content mills and rock-bottom fees.
We’re not doomed. But to succeed, writers have to become a higher-value resource for their clients.
In this episode, I speak with Sonia Simone, founding partner of Copyblogger Media (now Rainmaker Digital) and seasoned content marketer.
In the course of our conversation, she shares how you can position yourself as a strategic partner and build stronger relationships with clients.
Fri, 5 April 2019
Have you ever had a prospect ask for an in-person coffee meeting shortly after connecting?
You’ve barely gotten past “hello” and they already want to put something in your calendar!
This raises a red flag for me.
In this podcast, I reveal a two-stage process you can use to evaluate requests for face-to-face meetings. This process is a great way to protect your time and energy — without discouraging good clients.