Freelancing is both a blessing and a curse.

It’s a blessing because you’re in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people.

But freelancing is also a curse ... because you’re on your own. Which means that you have to wear all the hats. And when you’re pulled in so many directions, your income can suffer.

Fortunately, there are things you can do to help offset this. And one of the most important is to lower your cost of project acquisition.

When you lower the cost and effort required to land that next project, you can spend more time on billable activities and less time wearing all those other hats I mentioned earlier.

Or less time doing client work and more with your family or working on interesting personal projects—without negatively impacting your income.

How can you do that? That’s the topic of this week’s short podcast episode, where I walk you through 4 specific and practical ideas for earning more in less time.

Enjoy!

We truly don’t talk enough about money and prosperity in the freelancing community. And that’s too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed.

I mean... imagine companies like Microsoft, Apple, Walmart or Ford Motor Company ignoring money discussions and decisions. It would spell disaster!

Many solo professionals avoid the topic because they were raised to believe that money is a taboo topic. Or because of other long-held beliefs about money that no longer serve them (and perhaps never have).

Or because they’re overwhelmed and not sure where or how to even start to address the issue of earning more (and more consistently), keeping more of what they earn, and giving more to causes they care about.

In this week’s episode, I’m joined by my good friend Austin L. Church, founder of FreelanceCake.com, a freelance marketing strategist and copywriter, and author of the brand new book, Free Money: 9 Counterintuitive Moves for Life-changing Freelance Income

We dive deep into the topic of financial prosperity and how to achieve it. Among other things, we discuss:

• Where our beliefs about money come from
• Why most of them don’t serve us
• How we can achieve real and lasting financial success as self-employed professionals
• Why our pricing is a key lever to getting there
• Why reaching financial prosperity is about much more than just making more money
• Austin’s thoughts about the future of freelancing

The episode is packed with useful ideas and powerful reframing. I think you’ll really enjoy it.

How do you feel about outsourcing some of your work?

Most writers I talk with are either completely against this idea. Or they tell me that they’ve tried it and it didn’t work out. Or that they like the concept, but it just wouldn’t work for them.

I get it. I used to feel the same way.

But there’s a big problem with that kind of thinking: it’s one-dimensional. It’s a “yes or no” thing. Purely binary.

I’ve seen enough successful outsourcing examples in the world of freelancing to know that there are many different ways of solving the problem.

And in this week’s short podcast episode, I walk through a four-phase framework for making it work.

Enjoy!