Wed, 23 December 2015
As freelancers we don't have the luxury of a fixed paycheck.
Even when you're booking work like crazy, your cash flow is going to be irregular.
This is an issue that financial experts and money-management books rarely address. They're geared to helping people with steady paychecks—NOT self-employed professionals.
In this episode you'll hear from my friend and colleague Dianna Huff. Dianna has been trying to solve this cash flow dilemma for years. And she's come up with some very specific and realistic strategies for those of us who earn a variable income.
This is part one of a two-part series on the topic of money—something we haven't addressed enough in this podcast until now.
Thu, 10 December 2015
You've heard the advice before...
Position yourself an authority in your field ... and business will start coming your way.
I think many of us understand this idea conceptually. But it can be hard to figure out exactly how to become that authority.
And the negative self talk and self-sabotage doesn't help ("Who do you think you are? You're no expert! You're no authority!").
This is a big topic, and it's one I'd like to cover in more detail over the next few months. But today, I wanted to at least kick-start that discussion.
My guest is Scott Aughtmon, a consultant and blogger who writes about content marketing, and the author of the book 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers.
Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction — and that it sets the stage for additional episodes on this important topic.