Thu, 23 April 2015
Many of us have been brought up to believe that talent and hard work are the keys to success in business.
But as competition stiffens and clients find it harder to distinguish freelancers from each other, you need a different strategy. You need to capitalize on (and communicate) your unique perspective and knowledge.
My guest for this episode is Dorie Clark, author of two business books, a consultant and speaker. Dorie worked as a journalist, so she knows our world very well. When she lost her job in a round of layoffs, she had to reinvent herself. Since then, she’s worked as a spokesperson for gubernatorial and presidential campaigns and executive director of a nonprofit.
In this interview, she explains why hard work and talent are no longer enough. And how you can position yourself as a trusted expert to set yourself apart—even if you don't quite feel like an "expert" in your field.
Thu, 9 April 2015
There's plenty of advice about what you should do when starting and growing a freelance writing business.
But not too many people are openly talking about things you should avoid at this critical early stage.
My guest this week is Diana Scheidman, a freelance writer and researcher specializing in the insurance and asset management industries.
Diana has developed a reputation for helping people who want to land well-paid freelance and consulting work quickly. And she recently wrote a book on the subject titled Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less.
In this episode, Diana shares 10 things new freelance business writers must avoid if they want to get their freelance business off the ground faster.