Wed, 13 March 2024
For many years there has been a myth among journalists that journalism and content marketing can’t coexist.
You either have to focus on journalism work or on content marketing, but not on both.
But this belief is based on false assumptions and outdated beliefs. And in this week’s episode, you’ll hear why you can do both very successfully as a freelance writer.
And, in fact, why you may actually WANT to focus on both.
My guest is Lindy Alexander, an award-winning freelance food, travel, and lifestyle writer and content creator living in the vibrant goldfields town of Castlemaine in central Victoria, Australia.
Her work has been published in numerous digital and print publications including Sunday Life, The Age/The Sydney Morning Herald, The Guardian, Travel + Indulgence, Travel + Leisure Southeast Asia, delicious, Good Food, The Saturday Paper, SBS Life, Dumbo Feather, Peppermint, Essential Kids, Essential Baby, Modern Farmer, Jetstar magazine and Homes+.
I had Lindy on the show a few years ago, where we discussed how to grow your income by going deeper with clients and leveraging key relationships. This time, we're directly tackling the age-old myth that content marketing and journalism are incompatible.
You’ll hear exactly how Lindy has navigated these waters like a champ. How’s she maintained solid journalistic standards and ethics throughout. And how you can combine both to create real synergies in your business.
Direct download: 341_-_Crossing_Paths_Lindy_Alexanders_Secrets.mp3
Category:general -- posted at: 6:00am EDT |
Wed, 28 February 2024
#340: Ed Gandia and Sarah Greesonbach Get Raw and Real About Their Inner Battles, Fears, Aspirations—and What It’s Like to Be a Coach
This episode is very different from what I typically do on this show.
It’s a candid conversation between Sarah Greesonbach and me on a number of random topics.
Sarah is not only a very talented B2B writer, she’s also the founder of the B2B Writing Institute, an excellent coach to other B2B writers, a coaching client of mine, and a friend.
We get into a number of topics, including where and how we face resistance ... where we fall short ... life experiences that shaped who we are today ... how we make big decisions ... fear ... being kind to yourself ... our pet peeves about the freelance industry ...
And even the songs we have on our playlists that we’re embarrassed to admit to. What we love. And what we feel is overrated.
After our interview, I then share a raw and open account of my business struggles last year—what happened, why, and what I’ve done to navigate these challenges.
If you’re only looking for straight up advice for your business, this is not really that kind of episode. So feel free to skip it.
But if you’re curious about how Sarah and I have struggled. What we’ve learned. And what makes us who we are, give this one a listen.
It’s a long episode. The longest, in fact, of any episode I’ve created in my 11 years doing this show.
But I didn’t want to hold back. I wanted this to be exactly the kind of conversation Sarah and I might have at a Starbucks. And I wanted you to have an opportunity to listen to us talk with no filter.
Hope you enjoy it! |
Wed, 14 February 2024
2023 has not been a great year for many writers and solo marketing professionals.
And when business is not great, one of the first things we ask ourselves is, Should I change or modify my offerings? Will that make a difference?
It’s a great question to ask yourself. But it’s important that you go about your decision in a more methodical way. So rather than just go with your gut, you’ll make better decisions if you take a more analytical approach to this challenge.
In this episode, we’re addressing this question head on. My guest is Nikki Rausch. Nikki is a selling coach and the CEO of Sales Maven. She has over 25 years of selling experience. And her specialty is helping entrepreneurs, small business owners and solo professionals sell successfully and authentically.
This is Nikki’s third appearance in the podcast. She and I are very well aligned in our marketing and sales philosophies, and I love having these important conversations with her. I always walk away with a bit more wisdom and lots of new ideas to think about and implement.
We not only address the issue of service offerings in this conversation, we also get into the importance of lifetime client value, tracking and doubling down on your best marketing strategies, and the biggest mistakes solo professionals make in their sales process when they’re facing a difficult economy.
I hope you enjoy our conversation!
Direct download: 339_-_How_to_Identify_the_Best_Services_to_Offer_Your_Market_in_2024.mp3
Category:general -- posted at: 6:00am EDT |
Wed, 31 January 2024
Freelancing is both a blessing and a curse.
It’s a blessing because you’re in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people.
But freelancing is also a curse ... because you’re on your own. Which means that you have to wear all the hats. And when you’re pulled in so many directions, your income can suffer.
Fortunately, there are things you can do to help offset this. And one of the most important is to lower your cost of project acquisition.
When you lower the cost and effort required to land that next project, you can spend more time on billable activities and less time wearing all those other hats I mentioned earlier.
Or less time doing client work and more with your family or working on interesting personal projects—without negatively impacting your income.
How can you do that? That’s the topic of this week’s short podcast episode, where I walk you through 4 specific and practical ideas for earning more in less time.
Enjoy!
Direct download: 338_-_Four_Ways_to_Earn_More_in_Less_Time.mp3
Category:general -- posted at: 6:00am EDT |
Wed, 17 January 2024
#337: Austin L. Church on Money Mindset, Living Well and Using Pricing as a Key Lever for Financial Prosperity as a Freelance Professional
We truly don’t talk enough about money and prosperity in the freelancing community. And that’s too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed.
I mean... imagine companies like Microsoft, Apple, Walmart or Ford Motor Company ignoring money discussions and decisions. It would spell disaster!
Many solo professionals avoid the topic because they were raised to believe that money is a taboo topic. Or because of other long-held beliefs about money that no longer serve them (and perhaps never have).
Or because they’re overwhelmed and not sure where or how to even start to address the issue of earning more (and more consistently), keeping more of what they earn, and giving more to causes they care about.
In this week’s episode, I’m joined by my good friend Austin L. Church, founder of FreelanceCake.com, a freelance marketing strategist and copywriter, and author of the brand new book, Free Money: 9 Counterintuitive Moves for Life-changing Freelance Income
We dive deep into the topic of financial prosperity and how to achieve it. Among other things, we discuss:
The episode is packed with useful ideas and powerful reframing. I think you’ll really enjoy it.
Direct download: 337_-_Austin_L._Church_on_Money_Mindset_Living_Well_and_Using_Pricing_as_a_Key_Lever_for_Financial_Prosperity_as_a_Freelance_Professional.mp3
Category:general -- posted at: 6:00am EDT |
Wed, 3 January 2024
How do you feel about outsourcing some of your work?
Most writers I talk with are either completely against this idea. Or they tell me that they’ve tried it and it didn’t work out. Or that they like the concept, but it just wouldn’t work for them.
I get it. I used to feel the same way.
But there’s a big problem with that kind of thinking: it’s one-dimensional. It’s a “yes or no” thing. Purely binary.
I’ve seen enough successful outsourcing examples in the world of freelancing to know that there are many different ways of solving the problem.
And in this week’s short podcast episode, I walk through a four-phase framework for making it work.
Enjoy!
Direct download: 336_-_A_Four-Phase_Framework_for_Onboarding_a_Writer_or_Virtual_Assistant.mp3
Category:general -- posted at: 6:00am EDT |
Sun, 31 December 2023
#335: Marjorie Turner Hollman’s Journey from Memoir Writer to Book Coach to Author of a Nonfiction Book Series
One of the most important capabilities you can develop as a self-employed professional is the ability to pivot and adapt as your business grows and your life situation evolves.
Not only is life full of surprises, but what worked for you 5 years ago may not be as palatable today. Whether it's the types of clients you work with, the type of work you pursue, or the side projects you take on.
Marjorie Turner Hollman is an excellent example of this. A long-time writer, Marjorie has faced a number of challenges in her life—including some physical disabilities—that have forced her to reinvent herself and what she offers.
Her work has evolved from freelance writer to personal historian to book coach for struggling authors to the author of a nonfiction book series.
There are many things I love about Marjorie’s story, but I find her resilience, resourcefulness, and adaptability inspiring. And I think you will too.
The topic of accessibility and how we all use adaptive aids in everyday life is a concept Marjorie learned from Kam Redlawsk. She is a remarkable, articulate advocate for those with disabilities.
I hope you enjoy this conversation.
Direct download: 335_Marjorie_Turner_Hollmans_Journey_from_Memoir_Writer_to_Book_Coach_to_Author_of_a_Nonfiction_Book_Series.mp3
Category:general -- posted at: 6:00am EDT |
Wed, 6 December 2023
When your business gets really challenging, it’s very common to feel like you need to make a drastic move.
Like pivoting to a different target market. Or offering a totally different set of services. Or moving out of freelancing and into a traditional job.
These are very common feelings. And let me tell you ... I feel this way at least two or three times a year.
Yes, I really do.
In today’s short episode, I share my thoughts and reflections on this dilemma. Whether you’re happy where you are or you feel like a big change is in order, I think you’ll find it useful.
Direct download: 334_Is_the_Grass_Actually_Greener_on_the_Other_Side.mp3
Category:general -- posted at: 6:00am EDT |
Wed, 22 November 2023
Earning more in less time is not just about getting higher fees for your work. It’s also about being more productive and approaching client projects more efficiently.
And a key part of writing productivity is effective editing.
Editing is one of the key phases of any writing assignment. Yet I find that most of us don’t have a step-by-step process for the editing phase. We tend to approach editing in a somewhat haphazard manner. And don’t always know when we’re truly done making the piece as good as it can be.
My guest today is writing coach Daphne Gray-Grant, author of Your Happy First Draft: A Practical and Painless Guide to Obliterating Writer’s Block. Daphne is no stranger to this podcast. She was one of my first guests on the show over 10 years ago, and she came on again in 2019 to discuss strategies for banishing writer’s block.
In this episode, Daphne shares the 5 biggest editing mistakes she sees writers make—and why avoiding them is so important. She shares some really practical strategies and tips for avoiding those mistakes and making your editing much stronger and effective.
Direct download: 333_The_5_Biggest_Mistakes_Writers_Make_When_They_Edit.mp3
Category:general -- posted at: 6:00am EDT |
Tue, 7 November 2023
When we’re in a challenging economy, most of us operate from a place of fear. And fear causes us to either keep our fees the same or to lower them. But I have a different recommendation for you today. I’m going to challenge you to RAISE your fees—starting today! Now, before you start thinking I’m crazy and out of touch, hear me out. Because there are many ways to do this wrong ... and only a few ways to do it right. The way most writers attempt to raise their fees is by going to existing clients and telling them that their fees are about to go up across the board. And yes, if you do it that way, you probably won’t get very far. I’m not suggesting you completely avoid this approach. But I’m suggesting that this method has the most risk and the most limited upside. You may get a few clients to agree to the increase. But it’s a very stressful process to go through. And frankly, there are much better ways. What do I recommend instead? I’ll share my specific recommendations in today’s short episode below.
Direct download: FINAL_EP332_-_Monlogue_Episode_Audio_Revised110723.mp3
Category:general -- posted at: 3:44pm EDT |
Wed, 25 October 2023
The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the topic of marketing your business will be a recurring theme in this podcast and in my newsletter for the next few months. Because, frankly, the past few years have made us soft. It was too easy to land work. My guest in this week’s episode is Amy Suto, a freelance memoir ghostwriter and Amazon KDP publishing expert. What I find impressive about Amy’s business is that over the course of a few short years she’s been able to go from earning $30 an hour as a freelance writer to earning a whopping $750 an hour. Not only that, but she’s continually booked solid at that rate. And she does this while spending a big part of the year traveling and working from beautiful locations all around the world. It almot sounds too good to be true, doesn’t it? In this episode Amy explains where she started, how she got to her current level of success, what she does to continually attract her ideal clients, and how she can command these ultra-high-end rates. (Hint: narrowing down your focus is a big part of her secret!) We talk a lot of strategy, but we also get tactical. It’s a great conversation for any writer, regardless of where you are in your journey. |
Wed, 11 October 2023
Last month I had the pleasure and honor to keynote The Content Byte Summit in Sydney, The conference was top-notch. And by the end of the first day of the two day event, Jennifer |
Wed, 27 September 2023
How do you know if (or when) you’re pricing yourself beyond what the overall market can |
Tue, 12 September 2023
In this episode, I explore this idea further and offer advice for how to be a more effective coach to yourself. And I include examples of what I do in between engagements with my own coach. |
Tue, 29 August 2023
In this week’s short podcast episode, I detail 3 ways to raise your fees effectively ... even in a difficult economy. |
Tue, 15 August 2023
In this week’s short podcast episode I share some powerful insights from a world-renowned music producer on how to have more breakthroughs in your business and personal life.
Direct download: 326_The_Real_Nature_of_Breakthroughs_in_Your_Business_and_Your_Work.mp3
Category:general -- posted at: 3:06pm EDT |
Tue, 15 August 2023
In this conversation, Shane details how he and his wife have built and grown a very reliable income stream in the span of a couple of years. He talks openly about all the mistakes they made and how they learned from them. And he details the best model freelancers can use to build a reliable income stream. |
Tue, 1 August 2023
Direct download: EP325_-_Rob_Marsh_on_Leveraging_AI_to_Grow_Your_Freelance_Business.mp3
Category:general -- posted at: 7:41pm EDT |
Tue, 18 July 2023
In this week’s episode, I discuss this all-too-common scenario. And I share some ideas for how to turn things around... starting with your mindset. |
Tue, 4 July 2023
#323: Gordon Graham on Writing a White Paper with ChatGPT, Predictions for AI’s Impact on Writers, and How to Pivot as the Technology Improves
This week’s episode is the next installment in this series on AI. We focus on the impact of this technology is having (and will have) on the business of content marketing and copywriting. |
Tue, 6 June 2023
Have you given thought to what weekly and daily rhythm works best for YOU? That’s what we’re discussing in this week’s podcast episode. I’ll share how I structure my week and how you cand find your own natural flow. |
Wed, 24 May 2023
In this week’s podcast episode, I discuss the four different scenarios you might be in right now, and what each of them asks of you. I then lay out three high-level strategies for shoring up your business and becoming stronger, better and more resilient.
The episode is titled “The Resilient Mindset—What It Takes to Thrive in the Face of AI and Economic Uncertainty.” |
Wed, 10 May 2023
Working on the business is about anything related to improving the business. It includes everything from thinking about the vision and direction of your business to brainstorming, strategizing, professional development, implementing new strategies, working on new initiatives that will improve the business (e.g., an info product, a new productized service or a new offer), and even marketing yourself. |
Tue, 25 April 2023
In this week’s podcast episode, we’re going to get tactical. My guest is my good friend and colleague Jennifer Gregory. Many of you know her as a very successful and accomplished freelance writer and the author of the excellent book The Freelance Content Marketing Writer: Find Your Perfect Clients, Make Tons of Money and Build a Business You Love.
In our conversation, Jennifer lays out five specific areas where writers and copywriters can use AI to become more productive, get unstuck, generate better ideas and produce better writing. |
Tue, 11 April 2023
A coaching client recently asked me what she needed to do to start going after and landing well-known clients. In today's podcast episode, I’ll share the advice and guidance I gave her. |
Tue, 28 March 2023
In today’s episode, I talk with someone who’s doing this right now. Her name is Jaclyn Schiff, and she’s the founder of PodReacher — a content agency that’s exclusively focused on helping B2B tech companies repurpose recorded content into articles, blog posts, white papers, ebooks, case studies, lead magnets, and other powerful content formats. |
Tue, 14 March 2023
Joining me in today’s podcast episode is my colleague Jonathan Stark, a sought-after coach, and consultant in the software development space. |
Tue, 28 February 2023
In this conversation, we dive right into the ChatGPT controversy. Sarah brings in analysis and opinions from a wide range of industry experts on the issue. |
Tue, 14 February 2023
In this short podcast episode, I share what the club owner told Steven. Why it was a pivotal moment for him. And how you and I can use this bit of wisdom to reframe our own “failures.” |
Tue, 31 January 2023
Here’s a much healthier and authentic way to approach the selling process as a writer or copywriter. You’ll discover how to approach prospect conversations much more effectively and with greater confidence. |
Tue, 17 January 2023
My family and I have been buying from White Oak Pastures for a number of years. We’ve been very impressed with how they run their farm and their business. They’re true innovators who are making a hugely positive impact on the way food is produced. |
Tue, 3 January 2023
In this latest episode of the podcast, you’ll hear from my friend and colleague Patti DeNucci, an expert in the field of making stronger connections and leading more enjoyable conversations ... and the author of the upcoming book, More Than Just Talk: The Essential Guide for Anyone Who Wants to Enjoy Better Conversations. |
Tue, 20 December 2022
What the Appalachian Trail can teach us about overthinking our businesses. |
Tue, 6 December 2022
In this latest episode of the podcast, you’ll learn a painless way of (finally!) developing that marketing habit ... and how you can finally put an end to the damaging feast-or-famine cycle. We’re talking practical stuff you can apply starting today. |
Tue, 29 November 2022
How to overcome your resistance to implementing new business strategies. |
Tue, 15 November 2022
In this latest episode of the podcast, we discuss the opportunity of growing and selling a writing business or a content website ... what that looks like ... and what it could mean for you. |
Tue, 1 November 2022
Why finding the right weekly workflow is essential to your productivity—and happiness. |
Tue, 18 October 2022
In today’s podcast, I’m going to be talking about the importance of pushing yourself in your business. Not because of some desire for greater income or some other external reward. But because of the person, it makes you when to push yourself to be better ... to take chances ... to try new ideas and approaches ... and to enjoy every last bit of the process—including falling down and scraping your knees. |
Tue, 4 October 2022
Why copywriters and content marketers stay stuck in their routines—and what they lose when they don’t question them. |
Tue, 20 September 2022
Eight areas of your business that you should evaluate once you’re consistently booked solid. |
Tue, 6 September 2022
Three sets of questions that can help you consistently get through your to-do list. |
Tue, 30 August 2022
How copywriters can grow and thrive in this competitive and uncertain market, with Kira Hug and Rob Marsh. |
Tue, 16 August 2022
Use this criteria to make an objective, strategic decision about which clients to keep and which to let go. |
Tue, 9 August 2022
Two clues to help you decide whether an opportunity is worth pursuing—or not. |
Tue, 26 July 2022
The dangers of blindly following what others are doing—using investing as an illustrative example. |
Tue, 19 July 2022
Dave Snyder of CopyPress explains how he succeeded in a market filled with content agencies. |
Tue, 5 July 2022
Watch out for these two cognitive biases. They can trick us into doing the wrong thing in our business. |
Tue, 28 June 2022
Why we undervalue our client work, and how we can better support each other as we pursue higher fees. |
Tue, 14 June 2022
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Tue, 7 June 2022
Five different ways to create recurring revenue—and what you need to do today to make more of it. |
Tue, 24 May 2022
The problems with perfectionism—and what we should aim for instead. |
Tue, 17 May 2022
Adam Kimmel describes how he build his six-figure content writing business on the side while working full-time as an engineer. |
Tue, 3 May 2022
In today’s podcast episode, business journalist Elaine Pofeldt returns to the show to offer her ideas and advice for successfully creating a microbusiness—that is, a business with no more than 20 employees (including yourself) and a handful of independent contractors. |
Tue, 26 April 2022
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Wed, 13 April 2022
Discover the two-part question I ask during every discovery call to qualify prospects—and land those that are a good fit. |
Tue, 5 April 2022
#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Newsletters
Chrissie Zavicar describes how you can use LinkedIn newsletters and other new features to gain exposure and generate targeted leads. |
Tue, 22 March 2022
Discover the value of not-yet-ready prospects, and why they’re an important—yet often overlooked—part of any successful business. |
Tue, 15 March 2022
Learn why Stoneyfield decided to partner with Walmart—and what it can teach us about our own business decisions. |
Tue, 1 March 2022
My thoughts on courage, fear, risk and perfectionism—and why everyone needs to get comfortable being uncomfortable. |
Tue, 22 February 2022
Learn why you need to stop lowering your fees to get in the door with clients—and how you should approach them instead. |
Tue, 8 February 2022
What you should (and shouldn’t) do when your business hits bottom. |
Tue, 18 January 2022
Our businesses are as susceptible to single points of failure as any engineering project—unless we take steps to find and mitigate them. |
Tue, 4 January 2022
Michele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees. |
Wed, 29 December 2021
Respond thoughtfully—instead of reacting emotionally—to negative client feedback by following these five steps. |
Tue, 14 December 2021
What a passage from media mogul Peter Barton’s book can teach us about how we perceive our unobtained goals. |
Tue, 30 November 2021
Three pieces of advice that will help you finally solve your most complex and stubborn business problems. |
Tue, 16 November 2021
Teresa Huff, a grant-writing coach, and nonprofit strategist, explains how you can add grant writing to your list of services. |
Tue, 2 November 2021
Enjoy a free-flowing conversation about you can live a life of abundance with a teacher, coach, and wonderful human being, Peleg Top. |
Tue, 19 October 2021
A powerful quote from habit expert James Clear reminds us why saying yes can be a problem—and why saying no can have a big upside. |
Tue, 5 October 2021
Freelance writer and mom to six children, Linsey Knerl, describes how she’s hiring her kids in her freelance business. |
Tue, 14 September 2021
In today’s podcast episode, I explain why your hesitation to go after bigger clients probably isn’t about a lack of qualifications—and has to do with giving yourself permission. |
Tue, 31 August 2021
Discover what the movie Moneyball can teach you about how to succeed as a freelance writer, copywriter, or marketing consultant. |
Tue, 17 August 2021
In today’s short podcast episode, I’ll explain why you can’t escape the fundamentals—and where you should put your efforts instead. |
Tue, 3 August 2021
In today’s podcast episode, you’ll hear how and why Austin transformed his business to make it more profitable by going deeper with his clients. |
Tue, 20 July 2021
In today’s podcast episode, I walk you through my process for brainstorming solutions to big, complex problems. |
Tue, 6 July 2021
In this podcast episode, I’ll describe when it does—and doesn’t—make sense to post your fees on your website. |
Tue, 29 June 2021
In today’s podcast episode, my guest Will Henshall, CEO, and founder of Focus@Will, explains what we can do to get and stay focused. |
Tue, 15 June 2021
In today’s podcast episode, I share how you can open yourself up to transformative ideas, practice detachment, and take inspired action. |
Tue, 1 June 2021
In today’s podcast episode, I detail three important ways to set expectations and boundaries with your new clients. |
Tue, 18 May 2021
#261: Stefan Georgi on How He’s Built a Multimillion Dollar Copywriting Empire in Less Than a Decade
Stefan Georgi, one of the top direct response copywriters in the world, shares his story of landing better clients, raising his fees, and multiplying his options. |
Tue, 4 May 2021
In today’s podcast episode, I talk about why—and how— to dig deeper before responding to common requests and questions from clients and prospects. |
Tue, 13 April 2021
Ask yourself these three big questions to change the way you think about the problem of how to scale your business. |
Tue, 6 April 2021
In today’s podcast episode, I talk about the importance of trusting your gut. |
Tue, 23 March 2021
In today’s podcast episode, I brainstorm ideas to syndicate one of your current services. |
Tue, 2 March 2021
In this podcast episode, Gordon Graham (That White Paper Guy) and I discuss the six main reasons why white paper projects fail. |
Tue, 23 February 2021
In today’s podcast episode, I explain the difference between a custom and productized service using a surprising metaphor. |
Tue, 9 February 2021
In today’s podcast episode, writer Kaleigh Moore gives four concrete reasons why she commands strong fees for her blog posts |
Mon, 25 January 2021
Barbara Huson, financial therapist and wealth coach, joins us for today’s podcast episode. |
Thu, 21 January 2021
In today’s podcast episode, I make the case for not nickel and diming your clients—and I describe where you should put your energy instead. |
Thu, 14 January 2021
In today’s podcast episode, I boil down the thousands of ways you can grow your income into five core factors. |
Mon, 11 January 2021
The lessons I’ve learned through my complex relationship with money—lessons you can draw from to improve your own financial health. |
Mon, 28 December 2020
In this podcast episode, I delve into how we should think about the year ahead—and whether we can still set goals when the future looks so uncertain. |
Thu, 10 December 2020
In this short podcast episode, I relay Josh Groban’s story—and explain what it can teach us about the role preparation plays in “lucky breaks.” |
Mon, 7 December 2020
In today’s podcast episode, Karen gives simple tips and ideas we can all implement to reduce stress and anxiety and have more effective video calls. |
Thu, 3 December 2020
In today’s short podcast episode, I talk about the dangers of making business decisions based on what your writing colleagues say about the market. |
Mon, 23 November 2020
In this podcast episode, legendary marketer Brian Kurtz describes the seven critical success factors used by direct marketing legends — and how those principles still apply today. |
Thu, 19 November 2020
In today’s short podcast episode, I talk about the power of exclusivity—and how you can leverage it to attain higher fees and book your schedule as a writer or content marketer. |
Mon, 9 November 2020
#243: How to Make Prospect Conversations Easier (and Land More Clients) with the ‘Selling Staircase’
In this podcast episode, learn how to lead sales conversations with confidence — and land more projects — by following Nikki Rausch’s five-step selling process. |
Thu, 5 November 2020
In today’s short podcast episode, I explore why you’re better off improving what you’ve already built than building something entirely new. |
Thu, 29 October 2020
In today’s short podcast episode, I give a different way of making decisions that will help you come up with better, smarter solutions—with a lot less drama. |