I’m often asked about freelance writing opportunities in the public sector .

I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like or how to go after them.

That’s why I’m so excited about this episode.

My guest is Katie Taylor, CEO of Untold Content, a writing consultancy based in Cincinnati, Ohio. Katie works with clients in government, healthcare, engineering, industry and science. And a big part of their work over the years has been with government agencies.

In our conversation, you’ll learn about the opportunities writing for the public sector, including government agencies.

Katie gives us a great primer on what these contracts are about, what they look like and some practical steps for getting started.

I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.

And today we’re continuing that conversation with my colleague Nick Usborne.

Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others.

So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.”

It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses.

In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.