Thu, 31 July 2014
#056 Creating a Successful B2B Content Development Agency: An Interview With Paul McKeon of The Content Factor
Successful freelance business writers often get to a point where they have to make a difficult decision: Should they keep operating as a one-person shop? Or should they scale and build something bigger?
Thu, 17 July 2014
The biggest reason I became self-employed was to have more control.
I wanted to have more control over the kind of work I did, when I did it and how I went about it.
And I especially wanted to have more control over the people I worked with.
I wanted to choose my clients more carefully. Because as a freelance writer I was, essentially, selling a relationship. And I didn't want to have a relationship with people who didn't appreciate me or my work. Or who weren't fun work with.
If we were going to work together closely, I wanted to do that only with people I enjoyed, doing meaningful and engaging work.
That's what we're discussing in today's episode. And to do that, I've brought in one of the leading authorities on getting clients in the professional services arena: C.J. Hayden.
C.J. is the author of the classic book Get Client NOW!, a book I read, studied and applied in my early years as a freelancer. It has served me very well over the years. So I feel honored to finally have her on the show to talk about finding and working with ideal clients.
Thu, 3 July 2014
Getting some of your articles published in an industry newsletter, blog or publication has a number of benefits.
For one, it helps position you as a thought leader—as an expert in your industry, niche or domain.
It also helps expose you to prospects who may not have heard about you otherwise.
Yet I find that most freelance business writer shy away from this strategy. Some don't understand the benefits of writing these pieces without direct compensation. Others think they're not qualified. And many of those who try give up way too early.
In this week's podcast I interview Julia Borgini, a freelance writer and web content specialist who writes for technology companies. Julia recently landed a huge publicity win which has given her great exposure.
And in this discussion, she explains how she went about it, what it took to get her article accepted, and what she's learned from the experience.