Successful freelance business writers often get to a point where they have to make a difficult decision: Should they keep operating as a one-person shop? Or should they scale and build something bigger?

If you know you're not cut out to be an entrepreneur, you're probably better off as a solo business. Nothing wrong with that!

But if you think you'd love the challenges and rewards of building a mini content-development agency, it might be worth exploring.

In this episode, I interview Paul McKeon, founder of The Content Factor. Paul is a B2B tech-marketing veteran who has built one of the most respected and successful marketing content agencies in the Southeastern U.S.

In our talk he shares how he built his agency, how he works with writers, what challenges he's faced over the years, and how to determine if this business model is for you.

Getting some of your articles published in an industry newsletter, blog or publication has a number of benefits.

For one, it helps position you as a thought leader—as an expert in your industry, niche or domain.

It also helps expose you to prospects who may not have heard about you otherwise.

Yet I find that most freelance business writer shy away from this strategy. Some don't understand the benefits of writing these pieces without direct compensation. Others think they're not qualified. And many of those who try give up way too early.

In this week's podcast I interview Julia Borgini, a freelance writer and web content specialist who writes for technology companies. Julia recently landed a huge publicity win which has given her great exposure.

And in this discussion, she explains how she went about it, what it took to get her article accepted, and what she's learned from the experience.