Wed, 8 January 2014
If you're going after small businesses, entrepreneurs or solo business owners (such as consultants), there's a very lucrative opportunity many writers don't even know exists:
Writing "lead magnet" books or eBooks.
Lead magnet books are informational tools used for marketing purposes. They typically outline the methodology, approach or formula the business uses to produce results for their clients or customers.
Many businesses and entrepreneurs have found that sharing their insights and systems through a book is a great way to build credibility and turn many cold prospects into hot leads and customers.
Fortunately (for us!), most of these business owners aren't writers. They know what they want to say, but they're not skilled at putting these ideas down on paper.
That's where you come in.
In this episode, I interview Susan Anderson, president of Triumph Communications and the author of Working Writer, Happy Writer. Susan has created a thriving writing business that's focused on writing and producing lead magnet books.
She explains what these projects are all about, what types of clients to go after, how to approach the work, how much you can charge — and much more!
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.