I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.

And today we’re continuing that conversation with my colleague Nick Usborne.

Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others.

So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.”

It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses.

In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.

Writing sales pages, landing pages, long-form content or detailed articles is not easy.

Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum.

But what if you started writing the piece from the bottom up? What if that bottom-up method helped you create a quicker and far superior product?

In this episode, New Zealand-based marketing and persuasion expert Sean D’Souza explains his bottom-up method of writing... and why it’s more effective than the traditional top-to-bottom approach many of us use.

Many authors, speakers and coaches are great at what they do.

They often teach life-changing strategies and ideas.

But most of them can’t write copy to save their lives.

Worse yet, they don’t even know where to find a good copywriter.

In this eye-opening interview with my friend and colleague Casey Demchak, you’ll learn:

• Who these people are
• What they need from copywriters
• How you can find the best-quality clients
• What you can charge

And much more...

Most copywriters understand the power of storytelling and humor in copy.

But how do you use these elements appropriately?

My guest this week explains how to do this right. His name is Kevin Rogers.

Kevin is one of the top copywriters in the biz. He’s the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers.

Kevin spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook. He began to teach that formula to marketers. And these days, entrepreneurs and business owners all over the world use Kevin’s techniques to grow their profits and their businesses at record pace.

Today he’s is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

And in this interview, he reveals the formula he uses to inject humor and storytelling effectively in copy.

James Chartrand is the owner of Men With Pens, a web design and copywriting company.

She's also the creator of "Damn Fine Words," one of the best and most popular writing courses in the business.

Yes, I said "she."

If you're not familiar with James, he's actually a she. The story behind that is pretty interesting. So is the story of how she came clean.

In this episode, James and I talk shop about the latest trends in freelance copywriting... different ways you can improve your craft... practical business tips for introverts...

And a simple, 200-word-a-day exercise that will improve your copywriting muscle.

Are Elance, Upwork and other online job boards a good place to land freelance work?

Yes and no. It really depends on a number of important factors. And it's certainly not for everyone. But there's no denying that some people have figured out a way to launch their freelance business with these platforms.

My guest for this episode is one of these people. Her name is Laura Pennington, and she has a great story about how she used Elance to kickstart her freelance business—despite the fact that she had little work experience, no samples, no ratings or reviews and no clear guidance on how to make it work.

Article writing is one of the most fun and lucrative ways to make a living as a freelance writer.

The variety of work is significant. For instance, ytou can write blog posts for a client. Or you can focus on the growing trend of brand journalism. Or maybe specialize in writing placed articles.

In this episode, veteran freelance writer and founder of makealivingwriting.com, Carol Tice, details five ways to earn a great income writing articles for clients.

She describes each opportunity in detail. She explains who's hiring writers in each category. And she discusses the earning potential for these projects.

You have a full-time day job.  >:(

It's not something you love, but it pays the bills.

Unfortunately, it also leaves very little time for launching and growing a freelance side business.

So, how are you supposed to make the transition from cubicle hell to full-time freelance writing?

That's the dilemma Kathryn Messer faced a few years ago. As a well-paid executive, she couldn't afford to simply walk away from her day job to pursue her dream of full-time freelance writing.

Yet she knew there HAD to be a way. Using Ed's customizable transition action plan as her guide (detailed in Stop Wishing and Start Earning), along with a heavy dose of hard work and persistence, Kathryn finally made the leap.

Not only that but by the time she made the transition, she was already earning more as a freelancer than she was in her executive position!

In today's interview, Kathryn details her journey during this transition. And she provides solid advice for those who are trying to make the leap to part-time or full-time freelance writing.