Fri, 22 July 2016
I don’t enjoy having difficult conversations with clients.
I bet you don’t either!
But just because it’s not a fun pastime doesn’t mean we should always avoid these conversations.
Very often the way to solve (or even avoid) big problems with clients is to do what we fear: confront the issues head on.
And to do that effectively and with confidence, you need to be prepared to handle these situations.
In this week’s show you’ll hear from Mele Williams. Mele specializes in writing scripts for sensitive business and personal conversations, such as delivering bad news and saying no.
She’s a real pro at this. And in this interview she shares some very practical techniques for handling these difficult situations with grace.
Fri, 8 July 2016
Most copywriters understand the power of storytelling and humor in copy.
But how do you use these elements appropriately?
My guest this week explains how to do this right. His name is Kevin Rogers.
Kevin is one of the top copywriters in the biz. He’s the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers.
Kevin spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook. He began to teach that formula to marketers. And these days, entrepreneurs and business owners all over the world use Kevin’s techniques to grow their profits and their businesses at record pace.
Today he’s is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.
And in this interview, he reveals the formula he uses to inject humor and storytelling effectively in copy.
Direct download: EP106.mp3
Category:copywriting -- posted at: 3:00am EDT