Fri, 9 February 2018
I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.
And today we’re continuing that conversation with my colleague Nick Usborne.
Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others.
So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.”
It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses.
In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.
Fri, 26 January 2018
You’ve heard it before:
People do business with people they know, LIKE and trust.
But what exactly does it mean to be likeable?
Is it a personality thing? Do you have to act or look a certain way?
Do you have to be charming, wear designer clothes ... or have a perfect smile and beautiful teeth?
Not at all! According to my friend and colleague Michael Katz, anyone can be likeable.
In this fast-paced interview, Michael explains what you need to do to be perceived as a true likeable expert
Fri, 12 January 2018
As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up:
How increasingly difficult it’s becoming to write persuasive copy.
That’s long been an issue in the ultra-competitive direct response industries of financial newsletters, natural health and business opportunity.
But it’s also becoming a big challenge in other less aggressive settings—even in B2B content marketing.
To get some insights and answers on this topic, I recently turned to one of the top conversion copywriters in the business, Joanna Wiebe.
Joanna is the founder of Copy Hackers and of Airstory, a new content creation platform for marketing teams and educators.
You don’t have to be a direct response copywriter to get value from this episode. If you write any kind of persuasive content, I think you’ll find some great insights and ideas here.
Fri, 22 December 2017
Many of us spend time at the end of the year setting goals for the months and year ahead.
But have you ever sat down to figure out what you value most in your business and personal life?
And more specifically, the values, criteria or rules that will guide most of your decisions?
In this episode, you’re going to hear from Trevor Mauch, a very successful entrepreneur who started just a few years ago like many of us did: as a freelancer.
He eventually founded a software company that’s grown into a multi-million dollar business. Along the way he had a series of challenges and epiphanies that changed the course of his life. Listen in as he explains how clarifying his own set of non-negotiables made all the difference in the world.
Fri, 8 December 2017
Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day.
Prospecting is an essential part of marketing your writing business. But getting prequalified prospects to come to you via attraction marketing is much more efficient in the long run.
In this episode you’ll hear from my good friend and colleague Derek Lewis. Derek is a very successful book ghostwriter who commands $50,000 to $75,000 per book. And one of the many things I love about his story is the fact that he relies 100% on attraction marketing.
He explains how he does this so well, and how you can start implementing some elements of attraction marketing in your own writing business.
Fri, 24 November 2017
I remember the blank stares I got in 2006 when I told friends and relatives that I quit my day job to go freelance.
Back then, very few people understood what freelancing was ... or that anyone could earn a living writing from home.
Boy, has that’s changed!
Over the past 10 years, there has been a ton of information published about the freelance economy. Freelancing and consulting no longer mean “I’m between jobs.” And experts and economists are finally recognizing that we’re a real (and growing) segment of the labor force—not a temporary fluke.
But exactly how many people are freelancing? Are the big numbers we’re reading an accurate representation of the freelance workforce? And what do these numbers and projections mean for us?
That’s the topic of this episode. My guest, Robert McGuire, is going to pull apart these numbers and predictions and give us his take on what’s really happening in the gig economy.
Fri, 10 November 2017
Today we’re talking health insurance for freelancers. More specifically, we’re exploring two unconventional options to traditional health insurance.
This is an extremely hot topic given our current political environment. But I don’t want to give you the same information everyone else is publishing.
“Where can I get affordable health insurance?” is the wrong question to ask right now. The better question is, “What are my options?”
For many of us, getting the same coverage from a different source (and for the same price) isn’t a real solution. If your premiums are no longer sustainable—or if you have pre-existing conditions that you’re concerned about—you should look beyond the usual offerings.
In this episode, I’m focusing on two options most people don’t even know exist...
Fri, 27 October 2017
I think every freelancer should work on building a secondary income stream.
Doing so diversifies your income and takes some of the pressure off your client work.
It can also help fund some really important things in your life...
Your kids’ college tuition ... your parents’ long-term care ... or even nicer vacations and experiences (the bucket list beckons!).
In this episode, I detail two different approaches to doing this with an info product (such as an online course or training program).
Fri, 13 October 2017
Freaking out about your niche and how to pick the right industry or topic? Or even basically how to position yourself for success?
While I have a very specific process for making the best possible decision about your niche, specialty or target market, there comes a point where you just have to go with what you’ve got and start taking action!
In this interview you’ll hear from writer Holly Helscher, a coaching client of mine and a fabulous writer and all-around super person.
In our chat, Holly opens up about how she made her “niche” decision, and how she changed and refined that idea once she got out there and started knocking on doors.
It’s a fun, inspirational and very helpful conversation for anyone who’s struggling with this “niche” decision.
Fri, 29 September 2017
Without an attraction marketing strategy in place, you’re missing out on a proven way to generate quality prospects—one that can work for you 24/7 and help position you as the obvious choice.