High-Income Business Writing
I recently had the opportunity to interview legendary copywriter Bob Bly.We talked for almost an hour. What a fascinating guy!Among other things, I asked him:What his typical day looks likeWhere his income comes fromHis thoughts on social mediaHow to get lead-gen copywriting work in B2BHow to get your income to the $200,000 level and beyond I even threw him a surprising question towards the end. And he replied with an equally surprising answer.
Do you have a healthcare background or an active interest in the medical industry? And do you have a knack for explaining complex topics in simple language?If so, you'll love today's episode. My guest is medical device copywriting veteran Casey Demchack. In this interview, Casey spills the beans about this fascinating field of commercial writing. He explains:What's involvedWhat types of writing projects are in demandWho the best clients areWhat they look for in a writerAnd how you can break into this market, even if you have limited (or zero) industry experienceCasey also shares his thoughts on having multiple specialties or target markets and how he juggles seemingly unrelated niches.