Tue, 7 November 2023
When we’re in a challenging economy, most of us operate from a place of fear. And fear causes us to either keep our fees the same or to lower them. But I have a different recommendation for you today. I’m going to challenge you to RAISE your fees—starting today! Now, before you start thinking I’m crazy and out of touch, hear me out. Because there are many ways to do this wrong ... and only a few ways to do it right. The way most writers attempt to raise their fees is by going to existing clients and telling them that their fees are about to go up across the board. And yes, if you do it that way, you probably won’t get very far. I’m not suggesting you completely avoid this approach. But I’m suggesting that this method has the most risk and the most limited upside. You may get a few clients to agree to the increase. But it’s a very stressful process to go through. And frankly, there are much better ways. What do I recommend instead? I’ll share my specific recommendations in today’s short episode below.
Direct download: FINAL_EP332_-_Monlogue_Episode_Audio_Revised110723.mp3
Category:general -- posted at: 3:44pm EDT |
Wed, 25 October 2023
The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the topic of marketing your business will be a recurring theme in this podcast and in my newsletter for the next few months. Because, frankly, the past few years have made us soft. It was too easy to land work. My guest in this week’s episode is Amy Suto, a freelance memoir ghostwriter and Amazon KDP publishing expert. What I find impressive about Amy’s business is that over the course of a few short years she’s been able to go from earning $30 an hour as a freelance writer to earning a whopping $750 an hour. Not only that, but she’s continually booked solid at that rate. And she does this while spending a big part of the year traveling and working from beautiful locations all around the world. It almot sounds too good to be true, doesn’t it? In this episode Amy explains where she started, how she got to her current level of success, what she does to continually attract her ideal clients, and how she can command these ultra-high-end rates. (Hint: narrowing down your focus is a big part of her secret!) We talk a lot of strategy, but we also get tactical. It’s a great conversation for any writer, regardless of where you are in your journey. |
Wed, 11 October 2023
Last month I had the pleasure and honor to keynote The Content Byte Summit in Sydney, The conference was top-notch. And by the end of the first day of the two day event, Jennifer |
Wed, 27 September 2023
How do you know if (or when) you’re pricing yourself beyond what the overall market can |
Tue, 12 September 2023
In this episode, I explore this idea further and offer advice for how to be a more effective coach to yourself. And I include examples of what I do in between engagements with my own coach. |
Tue, 29 August 2023
In this week’s short podcast episode, I detail 3 ways to raise your fees effectively ... even in a difficult economy. |
Tue, 15 August 2023
In this week’s short podcast episode I share some powerful insights from a world-renowned music producer on how to have more breakthroughs in your business and personal life.
Direct download: 326_The_Real_Nature_of_Breakthroughs_in_Your_Business_and_Your_Work.mp3
Category:general -- posted at: 3:06pm EDT |
Tue, 15 August 2023
In this conversation, Shane details how he and his wife have built and grown a very reliable income stream in the span of a couple of years. He talks openly about all the mistakes they made and how they learned from them. And he details the best model freelancers can use to build a reliable income stream. |
Tue, 1 August 2023
Direct download: EP325_-_Rob_Marsh_on_Leveraging_AI_to_Grow_Your_Freelance_Business.mp3
Category:general -- posted at: 7:41pm EDT |
Tue, 18 July 2023
In this week’s episode, I discuss this all-too-common scenario. And I share some ideas for how to turn things around... starting with your mindset. |