Fri, 14 April 2017
Writing sales pages, landing pages, long-form content or detailed articles is not easy.
Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum.
But what if you started writing the piece from the bottom up? What if that bottom-up method helped you create a quicker and far superior product?
In this episode, New Zealand-based marketing and persuasion expert Sean D’Souza explains his bottom-up method of writing... and why it’s more effective than the traditional top-to-bottom approach many of us use.
Fri, 31 March 2017
There’s no denying that smart creative professionals are finding unique ways to drum up quality leads and build trust with good prospects online.
My guest this week is a perfect example of this. Her name is Kaleigh Moore. She’s a freelance writer, and she’s experienced great success as a freelancer in a very short amount of time.
In this interview she explains how she generates prospects online. How she builds relationships and trust by adding value. And how she leverages these wins to create a positive domino effect in her business.
Fri, 17 March 2017
In this week’s episode we’re going to talk about crappy clients — or “clients from hell,” as my guest calls them. ;-)
My guest is Bryce Bladon. Bryce is an award-winning writer, creative consultant and strategist, and editor-in-chief of Clients From Hell, a blog that collects anonymously contributed client horror stories from the front lines of the freelancing industry. He also hosts a podcast of the same name.
Yes, we’ll vent a little. But we’ll also talk about how you can identify these “problem children” before they unleash hell. More specifically, how to handle these difficult situations with grace and professionalism.
Fri, 3 March 2017
Engaging with freelancer professionals (across different industries) brings many benefits to freelance writers. Designer and freelancer Emily Leach explains in the HIBW podcast.
Fri, 17 February 2017
Many authors, speakers and coaches are great at what they do.
They often teach life-changing strategies and ideas.
But most of them can’t write copy to save their lives.
Worse yet, they don’t even know where to find a good copywriter.
In this eye-opening interview with my friend and colleague Casey Demchak, you’ll learn:
And much more...
Fri, 3 February 2017
Have you ever tracked your prospect inquiries over a period of time? You’d be surprised how many insights you can get out of this simple exercise!
In this interview, my good friend Dianna Huff shares her results from her own inquiry-tracking effort. And she details the eye-opening insights that came out of this.
Fri, 20 January 2017
If you’re planning your marketing efforts for the year, you don’t want to miss this episode.
I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year.
I love how Ilise has broken this down into six tools or strategies to focus on. And how she’s grouped those strategies into:
These interviews with Ilise are some of our most popular on the show. And this will be no exception...
Fri, 6 January 2017
If you struggle with productivity, this episode is for you.
First of all, you’re not alone. Productivity is a big challenge for creative professionals. Working from home means that you’re exposed to a ridiculous number of distractions. And when you’re in front of a computer all day long, the temptation to check email, social media or crazy cat videos can be paralyzing.
Yet if we’re ever going to do great work, we have to be productive. We know that intellectually. Making it work on a day-by-day and minute-by-minute basis, however, is challenging.
So as we kick off the New Year, I wanted to bring in my friend and colleague Mark McGuinness to the show. Mark has a number of very practical and tactical tips for improving your productivity very quickly...
Fri, 23 December 2016
This is my favorite time of year.
Not just because of the holiday cheer, festive mood and time spent together as a family. But also because of the opportunity to look back at the year.
This is a great time to pause and reflect. To take stock of where I am. What went right. What didn’t go the way I expected (and why).
As part of my planning process for 2017, I’m doing something a little different.
I’m asking myself 21 tough questions.
I’m using these questions as journal entry starters. And what I’ve uncovered so far by thinking about (and answering) these questions in detail is ... well, eye-opening!
That’s the topic of this week’s podcast episode. Join me to see if you find these as helpful as I have...
Fri, 25 November 2016
We all have one.
A nagging inner critic that won’t go away.
The one who keeps telling us we can’t. Or we shouldn’t. Or we’re not good enough. Or we don’t know enough (or have enough experience).
She has a name...
And the secret is NOT to try and silence her for good (not going to happen!).
The key is to learn how to tame her.