Fri, 25 January 2019
#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way
Most commercial writers see themselves as just that: a commercial writer.
They describe themselves as writers. And they pitch themselves as writers.
Nothing wrong with that!
But that’s not the only way to make a living as a freelance commercial writer or copywriter.
In this episode, you’ll hear from Maureen Farmer, founder of Word Right Executive Career Management.
Much of what she does for clients involves writing, but she packages her services differently. As a result, her clients view her more as a strategic resource than a writer — and are willing to pay her accordingly. Find out why...
Fri, 11 January 2019
I firmly believe that habits are the key to successful execution.
Execution is where the rubber meets the road when it comes to making positive changes in our lives.
And habits are THE most important element in execution.
A few months ago, I had James Clear on the show to talk about his new book Atomic Habits. And one of the things that really stood out for me is his discussion of identity.
Specifically, how your habits shape your identity — and how your identity shapes your habits.
In this episode, I take a closer look at this concept … and explain how you can leverage your identity to make new habits stick.