Fri, 2 September 2016
If you have a day job, what would you do if you got downsized?
Would you look for another job? Or would you use the opportunity to launch your freelance business?
That’s exactly what happened to Tanya Brody a few months ago.
Tanya has been a copywriter for years. But until recently, she was traditionally employed as a copywriter — she wasn’t a freelancer.
In today’s episode she explains how she got started as a copywriter, why she decided to work for someone else, why she chose the solo path when she lost her job... and what she’s learned so far in her freelance journey.
Fri, 19 August 2016
This is the most common question I get from new freelance writers and copywriters:
“Where do I start, Ed?”
In today’s podcast episode, I give you my detailed answer to that question.
I reveal my big-picture checklist for getting your business off the ground faster and more safely.
If you’re struggling to get your B2B / commercial writing business off the ground, this episode is for you.
Fri, 5 August 2016
I’m always looking for different and clever ideas to land clients, earn more for the work we do and enjoy more time off.
So when I heard from Mojca Mars about the Twitter strategy she used to build her freelance social media marketing business, I knew I wanted her on the show.
I met Mojca last year at the Double Your Freelance Conference in Norfolk, Va. I was very impressed with how quickly she grew her solo business after getting laid off. It’s a great example of being resourceful and putting in the work, even when you experience occasional setbacks.
In this episode, Mojca talks specifically about the Twitter strategy she used to get her business off the ground and into extremely profitable territory. This is something you can easily replicate IF you’re willing to put in the work and maintain the discipline necessary to develop momentum...
Fri, 22 July 2016
I don’t enjoy having difficult conversations with clients.
I bet you don’t either!
But just because it’s not a fun pastime doesn’t mean we should always avoid these conversations.
Very often the way to solve (or even avoid) big problems with clients is to do what we fear: confront the issues head on.
And to do that effectively and with confidence, you need to be prepared to handle these situations.
In this week’s show you’ll hear from Mele Williams. Mele specializes in writing scripts for sensitive business and personal conversations, such as delivering bad news and saying no.
She’s a real pro at this. And in this interview she shares some very practical techniques for handling these difficult situations with grace.
Fri, 8 July 2016
Most copywriters understand the power of storytelling and humor in copy.
But how do you use these elements appropriately?
My guest this week explains how to do this right. His name is Kevin Rogers.
Kevin is one of the top copywriters in the biz. He’s the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers.
Kevin spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook. He began to teach that formula to marketers. And these days, entrepreneurs and business owners all over the world use Kevin’s techniques to grow their profits and their businesses at record pace.
Today he’s is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.
And in this interview, he reveals the formula he uses to inject humor and storytelling effectively in copy.
Fri, 24 June 2016
I always assumed that food and travel writing didn’t pay well.
It just seemed crowded with writers. And as media companies started to fold, this category felt like a starving artist’s (no pun intended) worst nightmare.
But I recently met someone who challenged these assumptions. Her name is Kate Kordsmeier and she’s my guest in this week’s show.
In this interview Kate will explain why there’s still a very good income opportunity in food and travel writing...
Fri, 10 June 2016
For a long time, it seemed like WordPress was the only way to go.
It certainly wasn’t the only option for freelancers who needed a website. But it seemed as if it was the only practical option.
And then suddenly a whole group of website builder platforms started gaining serious steam. Platforms such as Squarespace, Strikingly, Weebly, Wix and others.
At first I thought it was a passing fad. Or maybe an option for people who were dabbling or needed an extremely simple, one-page website.
But the more I looked into these options, the more I realized that there was something to this movement.
My guest this week is Lisa Mullis. Lisa is a principal and director of marketing and outreach at Blue Marble Creative, a design communications firm. I’m not an expert in this area, so I wanted to bring in someone who works with both options every day.
There’s a lot of passion in each camp—the Wordpress camp and the website builder camp. So I suspect this episode will create some controversy...
Fri, 27 May 2016
North Carolina–based freelance writer Jennifer Gregory has had quite a ride over the past 18 months.
She took her business to the six-figure level in 2015. But then shortly after, she lost some of her anchor clients. And things started to fall apart.
Jennifer didn’t sit around for very long. She quickly went back to the drawing board, drafted a turnaround plan and took massive action.
Within weeks she was booked solid. And 2016 is shaping up to be a banner year for her.
In this interview, Jennifer details her wild journey to the $100,000 income level. She reveals the 6 things she did that enabled her to get there. And she walks us through the plan she executed to replace her lost anchor clients.
Fri, 13 May 2016
I believe there’s a big spiritual component to succeeding in any endeavor. It’s not all about brute force, or persistence, or hard work and long hours.
At the end of the day, there’s only so much you can do. You can’t do it alone. And when you’re trying to go after something big, you need the help of a higher power (call it God, the Universe, the Divine or whatever you feel comfortable with) to help you get there.
If you believe that there’s a connection between the spiritual and the physical—even if you don’t fully understand it—then I urge you to give this a listen...
Fri, 29 April 2016
When I launched the High-Income Business Writing podcast in April 2013, I was stepping into the unknown.
I was excited. And I was nervous.
I was excited because I’d successfully launched other services and products, such as the International Freelancers Academy and a bestselling book. Not to mention my own freelance writing business. So I knew I could do this.
But I was still nervous for many reasons.
On the occasion of our 101st episode, I'm thrilled to report on the response to the High-Income Business Writing podcast...