Fri, 1 April 2016
I’m all for efficiency. And I’m all for tools and systems that help us become more efficient.
The problem is that it’s too easy to get caught up in the efficiency game and lose sight of the end goal: to get better clients, higher fees, more rewarding work.
I don’t know about you, but I don’t want to become more efficient at getting crappy results!
In this interview, Kai Davis, a business development coach for freelancers and consultants, shares his step-by-step system for managing prospecting in a way that saves time and yields better-quality prospects.
Fri, 18 March 2016
One of the biggest fears/concerns of new freelance writers: “Who’s going to hire me?”
That fear is based on the following assumption: that you need to impress “IBM.” But that’s an incorrect assumption. You can’t be everything to everyone.
I’ve met very few successful freelancers who got a very impressive start and didn’t struggle to get to where they are today. Most success stories are messy! The hero spent most of their journey getting “No’s” and barely scraping by. But all we hear is the end result.
So who’s a good prospect for you right now...?
Fri, 4 March 2016
Self-employment is both a blessing and a curse.
It's a blessing because we get to chart our own course. We get to pursue projects and clients that are interesting to us. And we can adjust our workload and schedule however we want.
But that kind of freedom can also lead to lack of discipline and motivation if we're not careful.
How do we stay on track? How do we find the motivation to do the work we know we have to do, even when we don't feel like doing it...?
Fri, 19 February 2016
#096: James Chartrand on Freelance Copywriting Trends, Simple Ways to Improve Your Writing and the 200-Word Story Challenge
James Chartrand is the owner of Men With Pens, a web design and copywriting company.
She's also the creator of "Damn Fine Words," one of the best and most popular writing courses in the business.
Yes, I said "she."
If you're not familiar with James, he's actually a she. The story behind that is pretty interesting. So is the story of how she came clean.
In this episode, James and I talk shop about the latest trends in freelance copywriting... different ways you can improve your craft... practical business tips for introverts...
And a simple, 200-word-a-day exercise that will improve your copywriting muscle.
Thu, 4 February 2016
Are Elance, Upwork and other online job boards a good place to land freelance work?
Yes and no. It really depends on a number of important factors. And it's certainly not for everyone. But there's no denying that some people have figured out a way to launch their freelance business with these platforms.
My guest for this episode is one of these people. Her name is Laura Pennington, and she has a great story about how she used Elance to kickstart her freelance business—despite the fact that she had little work experience, no samples, no ratings or reviews and no clear guidance on how to make it work.
Fri, 22 January 2016
This week's episode is shorter than usual.
It's also different.
I take you on a random journey of what I'm doing, what I've been up to, what I'm currently enjoying ... and a few things I'm planning this year.
Follow along at your own risk...
Thu, 7 January 2016
This is part two of a two-part series on money and freelancing.
In part one Dianna Huff talked about how to manage cash flow more effectively when you have a variable income.
Today's episode is a bit different. We get into the mindset of earning more as a freelance professional.
My guest is Rhonda Page. Rhonda is an ideator, clarifier and forward thinker. She’s worked at top graphic design and branding firms for 25 years, and brought them hundreds of thousands of dollars in new business along the way.
Wed, 23 December 2015
As freelancers we don't have the luxury of a fixed paycheck.
Even when you're booking work like crazy, your cash flow is going to be irregular.
This is an issue that financial experts and money-management books rarely address. They're geared to helping people with steady paychecks—NOT self-employed professionals.
In this episode you'll hear from my friend and colleague Dianna Huff. Dianna has been trying to solve this cash flow dilemma for years. And she's come up with some very specific and realistic strategies for those of us who earn a variable income.
This is part one of a two-part series on the topic of money—something we haven't addressed enough in this podcast until now.
Wed, 9 December 2015
You've heard the advice before...
Position yourself an authority in your field ... and business will start coming your way.
I think many of us understand this idea conceptually. But it can be hard to figure out exactly how to become that authority.
And the negative self talk and self-sabotage doesn't help ("Who do you think you are? You're no expert! You're no authority!").
This is a big topic, and it's one I'd like to cover in more detail over the next few months. But today, I wanted to at least kick-start that discussion.
My guest is Scott Aughtmon, a consultant and blogger who writes about content marketing, and the author of the book 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers.
Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction — and that it sets the stage for additional episodes on this important topic.
Thu, 26 November 2015
There's a growing interest among freelancers in the idea of "value pricing."
The concept of pricing your work based on the value it will generate for the client is interesting. But it still feels theoretical and pie-in-the-sky to most creative professionals.
In this podcast episode, we discuss how to make the idea practical — including three simple ways you can start transitioning to this lucrative model.
You'll find the full audio (and detailed show notes) here: