Fri, 22 February 2019
I’m just going to come right out and say it.
Search engine optimization (SEO) has a horrible reputation.
For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether.
Even now, information on this subject continues to be confusing, contradictory and misleading.
For this episode, to learn what SEO best practices you should implement for your own website, I wanted to talk to someone who doesn’t do SEO for a living, but who’s had good success with SEO nonetheless.
And I found that person in Matt Olpinski.
Matt is a freelance UX designer who boosted his own search engine rankings like crazy with some simple adjustments.
Adjustments you can make on your own website, even if you don’t have a lot of technical knowledge. Listen in to find out how...
Fri, 8 February 2019
Casey Hibbard is one of the best case study writers in North America.
She’s literally written hundreds of case studies for dozens of companies. Many of them big names you’d recognize.
On the occasion of her 20-year business anniversary, I asked Casey to come on the show and share some of the most important lessons she’s learned about writing powerful case studies.
In this interview, she shares 5 specific tips that will make you a stronger case study writer… and help you command higher fees for these projects.