Thu, 18 June 2015
Do you use a creative brief when working with clients?
Have you thought about using one but not sure what to include?
Do you even need one?
You'll get direct answers to these important questions in this week's show.
My guest is Pam Foster from Content Clear Marketing and Petcopywriter.com. Pam is a seasoned marketer with extensive corporate communications experience. She's a big believer in using a creative brief when working on client projects.
In this episode, she explains:
Thu, 4 June 2015
Email is dying.
Not really. But that's what some social media pundits are claiming.
Fact is, it really doesn't matter how much texting, tweeting and "Facebooking" people are doing these days ... email is not going anywhere.
Love it or hate it, email is a wonderful tool. It's convenient and dependable. It's ubiquitous.
The trick, however, is knowing how to keep it under control.
In this week's session, we'll address the issue head on. You'll hear from Twyla LaPointe, a productivity expert and an email management consultant. Twyla will share a mix of strategy, workflow and simple tools to help you tame the email beast