Thu, 26 March 2015
One of the things that I've tried to be very mindful of is painting a very realistic picture of what it's like to launch and grow a freelance writing and copywriting business today.
In fact, I take great pride in being transparent about the hard work required. You'll hear that in most of my interviews, as well as in shows such as:
Today is no exception. My guest is Mark Stone, a freelance writer from British Columbia, Canada. Mark is still in the early stages of growing his business, and he has an interesting story to tell about finding his way through this business.
You're not going to hear a talk about rainbows and sunshine. Instead, you'll get more of a status report from Mark. You'll hear how Mark is landing progressively better and higher-paying clients. And how he's pushing past fears and insecurities to improve his business and his income.
If you're just starting out or are in the first two or three years of your freelance venture, I think you'll get a lot out of this interview.
Thu, 12 March 2015
Just last week I received a call from a friend who owns a small marketing agency.
She had recently lost three solid opportunities—deals she should have won. She couldn't figure out what went wrong. So she did what most of us do: assume it was her own fault.
Maybe she said the wrong thing. Or her pricing was way off. Or she didn't have the experience the prospect wanted.
But I've lost enough deals to know the truth. She was basing her conclusions on the wrong assumption. More specifically, she was assuming that every opportunity has the same chance of success.
More than likely, it wasn't something she did or didn't do. It was simply that these opportunities weren't really "winnable."
In this episode, I'll tell you what I shared with her ... and how that shift in thinking made an immediate impact on her business.