Fri, 9 March 2018
As your business grows, it’s important that you begin attracting prospects and building your authority.
There’s nothing like having prospects knocking on your door!
Especially when the prospect has read some of your articles or blog posts ... and liked what they saw.
In this episode you’ll hear from someone who built their software business on this idea.
He’s not a freelancer. But the ideas he shares are directly applicable to what we do ... regardless of your experience level.
Fri, 23 February 2018
I’m often asked about freelance writing opportunities in the public sector .
I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like or how to go after them.
That’s why I’m so excited about this episode.
My guest is Katie Taylor, CEO of Untold Content, a writing consultancy based in Cincinnati, Ohio. Katie works with clients in government, healthcare, engineering, industry and science. And a big part of their work over the years has been with government agencies.
In our conversation, you’ll learn about the opportunities writing for the public sector, including government agencies.
Katie gives us a great primer on what these contracts are about, what they look like and some practical steps for getting started.
Fri, 9 February 2018
I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.
And today we’re continuing that conversation with my colleague Nick Usborne.
Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others.
So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.”
It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses.
In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.
Fri, 26 January 2018
You’ve heard it before:
People do business with people they know, LIKE and trust.
But what exactly does it mean to be likeable?
Is it a personality thing? Do you have to act or look a certain way?
Do you have to be charming, wear designer clothes ... or have a perfect smile and beautiful teeth?
Not at all! According to my friend and colleague Michael Katz, anyone can be likeable.
In this fast-paced interview, Michael explains what you need to do to be perceived as a true likeable expert
Fri, 12 January 2018
As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up:
How increasingly difficult it’s becoming to write persuasive copy.
That’s long been an issue in the ultra-competitive direct response industries of financial newsletters, natural health and business opportunity.
But it’s also becoming a big challenge in other less aggressive settings—even in B2B content marketing.
To get some insights and answers on this topic, I recently turned to one of the top conversion copywriters in the business, Joanna Wiebe.
Joanna is the founder of Copy Hackers and of Airstory, a new content creation platform for marketing teams and educators.
You don’t have to be a direct response copywriter to get value from this episode. If you write any kind of persuasive content, I think you’ll find some great insights and ideas here.