Thu, 12 March 2015
Just last week I received a call from a friend who owns a small marketing agency.
She had recently lost three solid opportunities—deals she should have won. She couldn't figure out what went wrong. So she did what most of us do: assume it was her own fault.
Maybe she said the wrong thing. Or her pricing was way off. Or she didn't have the experience the prospect wanted.
But I've lost enough deals to know the truth. She was basing her conclusions on the wrong assumption. More specifically, she was assuming that every opportunity has the same chance of success.
More than likely, it wasn't something she did or didn't do. It was simply that these opportunities weren't really "winnable."
In this episode, I'll tell you what I shared with her ... and how that shift in thinking made an immediate impact on her business.
Thu, 26 February 2015
Over the past seven years, I've had hundreds of conversations with new and aspiring freelancers who are 55+.
Perhaps the most common concern I hear from this group is, "I'm afraid that my age will prevent me from getting clients."
I can understand this fear. Especially if you've experienced age discrimination in the workplace ... or been laid off or downsized because of your age (something an employer would never admit).
Here's the good news—you have more to offer your clients than you realize. In fact, you have a serious competitive edge over younger freelancers — experience, wisdom and perspective.
And that's not just me saying that. I've heard this from several freelancers who launched their solo business later in life.
In fact, you'll hear from one of them in this week's episode. Her name is Katherine Andes, a California–based web content developer and SEO writer who went solo 12 years ago at the age of 54.
Thu, 12 February 2015
Today's show is about two topics that didn't warrant their own episodes:
I'm also going to introduce a somewhat "silent" co-host of this show (someone you might have heard a few times before). I'll tell you about two upcoming industry events you may want to check out. And I'll explain how you can be a part of a future episode of this podcast.
Thu, 29 January 2015
Yes, I really believe freelancing or contingency work is the way of the future. But if you're fresh out of school and have no contacts and no relevant experience, how can you possibly get started as a freelancer?
In this episode, I interview two young freelancers who faced the same dilemma just a few years ago.
Thu, 15 January 2015
Today we're talking about SEO copywriting. And to get the full scoop on what's happening with SEO these days, I've brought in one of the world's top authorities on the subject: Heather Lloyd Martin.
Heather has been writing, studying and teaching SEO copywriting for years. In fact, she got started way before SEO copywriting went mainstream.
In this interview, Heather is going to give us an overview of this opportunity, including:
And much more!
Wed, 31 December 2014
Fully 90% of my income these days comes from teaching, training and coaching freelancers to earn more in less time, doing work they love for better clients.
But what does that say about me, when so little of my income comes from working directly with freelance writing clients?
It's a great question. And in this week's episode, I address the issue head on.
Wed, 17 December 2014
It's hard NOT to be somewhat spiritual when you're self-employed.
That's because so much of what we do as a freelancers is based on faith — faith that things will work out ... that another good client will come along ... that you're doing the right thing by raising your fees...
In fact, I've learned to understand that thoughts DO become things. (Of course, you also have to take steady and deliberate action. That's the part many people conveniently forget about. ;-)
But is this there science behind this idea? Can we really manifest a new client on command? Can we turn things around by "creating" them in our minds first and asking for them?
The answer is "Yes!"
And in this episode, international bestselling author Pam Grout explains why that's the case ... and how you can prove it to yourself, even if you're a skeptic.
Thu, 20 November 2014
This week we're going to talk about yet another little-known opportunity for writers and copywriters—scripting and producing what are typically called "explainer videos" for clients.
Thu, 6 November 2014
It's not every day that I come across an idea in the freelancing world that gets me super excited.
Thu, 23 October 2014
Michelle Hiskey doesn't have a traditional freelance writing business.
For one, she has a full-time job. So she works her freelance work on the side.
Also, her clients are NOT the traditional businesses and nonprofits many of us work with.
Instead, they're high school students who need help writing their college application essay.
In this interview, Michelle explains what this type of writing is all about. What's involved. What she charges. How she approaches the work. And what type of writer this specialty is well suited for.
She also talks about how she's giving back to her community in a creative and meaningful way.
This is an inspiring and fascinating discussion — perfect if you're exploring different ideas or business models.