Thu, 22 October 2015
In this episode I interview Cesar Abeid, author of the newly published Project Management for You: How to Turn Your Ideas Into Reality, Deliver on Your Promises, and Get Things Done.
Cesar and I focus our discussion not on client projects, but rather on all those internal projects we all keep meaning to do ... but never get around to doing.
He shares plenty of simple and practical tips for breaking down these projects into doable tasks. All in plain English!
Wed, 7 October 2015
I love to read.
In fact, I have more books I want to read than I have time to read them.
Yes, I've tried some speed-reading courses. They helped, but I've yet to reach a level where I can read 50+ books a year.
So when I came across Brandon Hakim's techniques on how to read and absorb dozens of books a year, I was intrigued.
Just by applying a few of his simple ideas, I've read two books in the past two weeks — something that would have normally taken me two months to accomplish.
In this interview, Brandon will explain how he reads over 300 books a year. He describes a key mindset shift you need to make in order to get to this level. Plus a handful of practical techniques to help you get through nonfiction books much faster.
Wed, 23 September 2015
If you're in the U.S., this is an important interview.
It's about your health insurance options as a self-employed professional:
With open enrollment coming up soon ... and fines going up significantly for those who don't enroll in a plan ... this is the time to get educated and to investigate your options.
It's all here, including detailed show notes:
Wed, 9 September 2015
In today's episode, you'll hear from my friend and colleague Michael Katz. Michael is an authority on launching, publishing and leveraging a newsletter to grow your service-based business.
Wed, 26 August 2015
"How do I successfully transition out of a day job and into full-time freelancing?"
That's one of the most common questions I get asked by aspiring freelance writers
Wed, 12 August 2015
Trying something a little different this week. I'm doing a Q&A show with questions you submitted through a recent survey.
Thu, 30 July 2015
Over the past three years, I've worked with hundreds of new freelance writers and copywriters.
I enjoy mentoring and coaching these new and ambitious freelance professionals, helping them build and grow their businesses.
But through this process, I've uncovered a disturbing trend.
This is not something I enjoy talking about. Mainly because it requires that I be blunt about some issues.
But it's time to shine a light on this painful truth — and what you can do about it if you find yourself in one of these situations.
Thu, 16 July 2015
If you've been freelancing for a few years, chances are you've had trouble getting paid at some point.
The client was slow to pay. Or they lost your invoice. Or they held your payment for some weird and unfair reason.
When that happens, you have a choice. You can rant about it. Foam at the mouth. Call Tony Soprano. Lose sleep.
Or you can use that as a learning experience. And change what you do in order to prevent that from happening again (or at least to prevent it from happening as frequently).
As passionate as I about my business and as much energy as I put into my clients' work, I've chosen to focus on the latter.
Not only has it been more effective, but it has also enabled me to retain my sanity and peace of mind. And in this episode my guest, Katie Lane will share some very practical ideas for preventing these nightmares from happening.
Thu, 2 July 2015
The process of picking a niche can be extremely stressful. But I've found that most of that stress and frustration is the result of bad advice.
In fact, most of what I read and hear on the topic of picking a niche is misguided. It treats the issue as a simple, one-dimensional decision. But in reality, this is a complex, multi-faceted topic that requires you to think about your business at a deeper level.
At the same time, it requires you to take action, even before you feel 100 percent comfortable with you decision. Because in most cases, your best niche ends up finding YOU.
I've addressed this topic before. But in this episode, we're going deeper. My guest is Ilise Benun from marketing-mentor.com. Ilise is a frequent guest in my podcasts and classes. And in this interview, she'll share some practical ideas to help you solve your niche puzzle.
Thu, 18 June 2015
Do you use a creative brief when working with clients?
Have you thought about using one but not sure what to include?
Do you even need one?
You'll get direct answers to these important questions in this week's show.
My guest is Pam Foster from Content Clear Marketing and Petcopywriter.com. Pam is a seasoned marketer with extensive corporate communications experience. She's a big believer in using a creative brief when working on client projects.
In this episode, she explains: