Fri, 14 October 2016
Need more clients? It helps to get exposure to your business via publications your audience consumes.
In today’s episode you’ll hear from Marcie Hill, a freelancer writer, blogger and author. Marcie explains how she landed a guest post in Forbes.com to drive a steady stream of qualified clients to her business.
And how that traffic continues two years after the publication of that post...
Fri, 30 September 2016
In this episode, we’re going to focus on an industry and a market opportunity you may not have previously considered: copywriting for eCommerce companies.
Full disclosure: My guest has a company that hires freelance copywriters and places them with eCommerce clients. His name is Nathan Hirsch, and he’s the founder of Freeeup.com. (Note: I have NO affiliate relationship with Nathan or his company.)
This opportunity is NOT for everyone. And frankly, it’s not the path I would recommend if you’re trying to follow the “smarter freelancing” objectives of earning more in less time doing work you love for better clients.
However, if you’re a good copywriter and have some experience with this type of writing, this might be a good way to either kick start your freelance business or to fill a temporary gap in project work...
Fri, 16 September 2016
Most of us view freelancing as a way to make a living.
It’s a way to pay the bills by doing work we enjoy — and doing it on our own schedule and on our own terms.
And that’s pretty much where it ends.
Nothing wrong with that. But there are some professionals who look at freelancing a little differently.
They see it as means to fund exciting adventures. They choose this work model because it enables them to travel the world and create life-changing experiences.
These folks don’t live to work. They work to live.
My guest this week is a great example of this mindset and approach to freelancing. His name is Kevin Casey. He’s a freelance copywriter based in Australia who travels for four to five months every year. And he uses his freelance income to fund every dollar of these experiences.
Whether or not you enjoy traveling the world, I think you’ll find Kevin’s approach to work and leisure inspiring and thought-provoking.
Fri, 2 September 2016
If you have a day job, what would you do if you got downsized?
Would you look for another job? Or would you use the opportunity to launch your freelance business?
That’s exactly what happened to Tanya Brody a few months ago.
Tanya has been a copywriter for years. But until recently, she was traditionally employed as a copywriter — she wasn’t a freelancer.
In today’s episode she explains how she got started as a copywriter, why she decided to work for someone else, why she chose the solo path when she lost her job... and what she’s learned so far in her freelance journey.
Fri, 19 August 2016
This is the most common question I get from new freelance writers and copywriters:
“Where do I start, Ed?”
In today’s podcast episode, I give you my detailed answer to that question.
I reveal my big-picture checklist for getting your business off the ground faster and more safely.
If you’re struggling to get your B2B / commercial writing business off the ground, this episode is for you.
Fri, 22 July 2016
I don’t enjoy having difficult conversations with clients.
I bet you don’t either!
But just because it’s not a fun pastime doesn’t mean we should always avoid these conversations.
Very often the way to solve (or even avoid) big problems with clients is to do what we fear: confront the issues head on.
And to do that effectively and with confidence, you need to be prepared to handle these situations.
In this week’s show you’ll hear from Mele Williams. Mele specializes in writing scripts for sensitive business and personal conversations, such as delivering bad news and saying no.
She’s a real pro at this. And in this interview she shares some very practical techniques for handling these difficult situations with grace.
Fri, 24 June 2016
I always assumed that food and travel writing didn’t pay well.
It just seemed crowded with writers. And as media companies started to fold, this category felt like a starving artist’s (no pun intended) worst nightmare.
But I recently met someone who challenged these assumptions. Her name is Kate Kordsmeier and she’s my guest in this week’s show.
In this interview Kate will explain why there’s still a very good income opportunity in food and travel writing...
Fri, 10 June 2016
For a long time, it seemed like WordPress was the only way to go.
It certainly wasn’t the only option for freelancers who needed a website. But it seemed as if it was the only practical option.
And then suddenly a whole group of website builder platforms started gaining serious steam. Platforms such as Squarespace, Strikingly, Weebly, Wix and others.
At first I thought it was a passing fad. Or maybe an option for people who were dabbling or needed an extremely simple, one-page website.
But the more I looked into these options, the more I realized that there was something to this movement.
My guest this week is Lisa Mullis. Lisa is a principal and director of marketing and outreach at Blue Marble Creative, a design communications firm. I’m not an expert in this area, so I wanted to bring in someone who works with both options every day.
There’s a lot of passion in each camp—the Wordpress camp and the website builder camp. So I suspect this episode will create some controversy...
Fri, 27 May 2016
North Carolina–based freelance writer Jennifer Gregory has had quite a ride over the past 18 months.
She took her business to the six-figure level in 2015. But then shortly after, she lost some of her anchor clients. And things started to fall apart.
Jennifer didn’t sit around for very long. She quickly went back to the drawing board, drafted a turnaround plan and took massive action.
Within weeks she was booked solid. And 2016 is shaping up to be a banner year for her.
In this interview, Jennifer details her wild journey to the $100,000 income level. She reveals the 6 things she did that enabled her to get there. And she walks us through the plan she executed to replace her lost anchor clients.
Fri, 13 May 2016
I believe there’s a big spiritual component to succeeding in any endeavor. It’s not all about brute force, or persistence, or hard work and long hours.
At the end of the day, there’s only so much you can do. You can’t do it alone. And when you’re trying to go after something big, you need the help of a higher power (call it God, the Universe, the Divine or whatever you feel comfortable with) to help you get there.
If you believe that there’s a connection between the spiritual and the physical—even if you don’t fully understand it—then I urge you to give this a listen...