Fri, 19 October 2018
As a freelance professional, your habits and systems will directly determine your level of success and happiness. But how do you develop and sustain the right habits? Are there tricks and strategies for doing that successfully? That’s the topic of this episode. My guest is James Clear, an expert in the field of behavioral science and habit transformation ... and author of the book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones James thinks about these topics day and night. He’s spent years applying the science of habits to everyday situations you and I face regularly in our businesses. I think you’ll find his tips and strategies fascinating and helpful! |
Fri, 5 October 2018
I had a friend who was married to a lawyer. She joked that when she was having trouble falling asleep, she’d ask her husband to talk about copyright law. Apparently, it worked way better (and faster) than taking a melatonin supplement. ;-) In all seriousness, copyright law is an important topic when you’re a freelancer writing for clients. For this podcast episode, I’ve brought in Internet business lawyer Richard Chapo to give us the scoop on how we can protect ourselves from the most common (and avoidable!) copyright pitfalls. As dull as this topic can be, Richard makes it interesting, relevant and engaging. He also illustrates many of his points with specific and useful examples, which I found extremely helpful. So I urge you to give this episode a listen. |
Fri, 21 September 2018
#161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary Processes
You can earn a very handsome income working on “transactional” assignments for clients. But for some writers, this model starts to get old. And they often wonder if there’s a better way of doing things. That’s exactly what happened to my guest. Maggie Patterson was making a very good living as a freelance writer. But she was burning out. So she began to offer more comprehensive services that included her own proprietary processes. The idea took hold. In a big way. In this episode, Maggie explains how she transitioned from the traditional freelance model to an agency model … and how she uses it to differentiate her business and deliver more value to clients. |
Fri, 7 September 2018
In this episode, I’m covering a topic that’s extremely relevant and practical for a big part of my audience: How introverts can turn more prospects into clients. My guest is Matthew Pollard. Matthew is an internationally award-winning blogger and contributor to CEO, Entrepreneur, and Top Sales World Magazine. He is a recurring guest on FOX and NBC, and has appeared on top-rated podcasts including Entrepreneur on Fire and Eventual Millionaire. He’s the author of the bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, and he has five multimillion-dollar business success stories to his name, all before the age of thirty. This is solid stuff. Check it out... |
Fri, 24 August 2018
#159: Client Gift-Giving — When You Should Do It ... and How to Make a Big Impact with a Small Budget
Should you give your clients a gift? If so, when is the best time to do this? And what should you give them? Holidays? At the end of your first project? Some other time? This episode is a great conversation with my colleague Sarah Greesonbach on this topic. Sarah gave me some great ideas for how make this decision ... which clients you should put on your list ... and how to give gifts that make a huge impact without spending more than $20 or $30. She’s a true gift-giving master! In this interview, she explains when to consider giving clients gifts (hint: there are other great opportunities outside the holidays) ... which clients you should give gifts to ... how to do it right ... and how to pick gifts that will make a big impact without spending more than $20 or $30. |
Fri, 10 August 2018
I love to look for patterns. And recently I’ve been looking for patterns as I’ve talked with coaching clients and peers who’ve reached the six-figure income level. Through those conversations, some interesting patterns emerged. In this episode, I give you a peek into those patterns—because they’ll give you a good idea of what six-figure writers do differently when compared to lower-income writers... |
Fri, 27 July 2018
LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. But one of the downsides of this social platform is that it can feel overwhelming. How should you use it? Where should you start? How should you search for prospects inside? And how do you connect with them?
My guest for this episode is Chrissie Wywrot. Chrissie works with clients on their LinkedIn profile and strategy, as well as their online brand, to establish them as experts and resources in their fields. She has a very simple process she uses to get the most out of LinkedIn. Listen in to get the details... |
Fri, 13 July 2018
Having a well-defined target audience is a critical first step to freelance success. But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact. That’s where many writers get stuck. If you’re in that situation now (or if you’ve ever been there), you’re going to get a ton out of this week’s podcast episode. My guest is the brilliant Jennifer Gregory. In this interview, Jennifer details her three-step “Audience First” method for finding potential clients. Her approach is both simple AND incredibly effective — and it’s something you can start using right away. |
Fri, 29 June 2018
Interesting fact... The biggest reason writers become (and stay) self-employed is freedom and flexibility — not money. Unfortunately, way too many freelance writers are worse off today than they were when traditionally employed. Too many are struggling to earn a good living. Or they’re working with bad clients on projects they hate. Or they’re working longer hours than they ever have. That’s not freedom! How can you turn that around? It all starts by setting some “standards” for your business. And in this episode, I explain exactly how to do that. |
Fri, 15 June 2018
When it comes to pricing, the most common question I get is, “How much should I charge for _________?” But no one has ever asked me, “What should my floor rate be?” In other words, the bare minimum you should be charging on any given project to make sure you cover your full costs as a freelancer. I’m not a fan of that kind of thinking. But there’s one exception. And that’s when you want to know and understand what your “all in” expenses are ... so you can make better overall pricing decisions. Knowing your “all in” expenses can bring some serious clarity to your pricing decisions. It can help you negotiate better and feel much more confident about quoting higher fees. In this week’s episode my colleague Robert McGuire from Nation1099 will show you how to calculate your own number. And he explains why knowing this is so important—regardless of where you are in your writing business or how much you currently earn. |