It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago.

But as its popularity has grown, the fees for content marketing projects have suffered.

Upwork and other job platforms have gotten better and more popular. You even have AI technology entering the writing fray.

All these factors have combined to create a situation where many clients want content NOW... and they want it cheap!

Does that mean that we all need to start looking for a new way to make a living?

Not at all!

In this week’s podcast, I address one element of the solution: bundling and productizing your service offerings.

Most of us leave a ton of money on the table when quoting client work.

This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life.

Think of the freedom it would give you!

So what’s stopping us from asking for more?

In this episode, I’m going to show you how to put your value on the table. Because by providing context for your quote, you can greatly influence the prospect’s response.

Many introverted writers resist marketing their services and avoid doing what they need to do to grow their businesses.

Does that mean you’re doomed to fail as a self-employed writer if you’re an introvert?

Not at all.

My guest this week is Winnie Anderson, a coach for introverted service-based professionals, as well as the host of The Courageous Entrepreneur podcast. 

She teaches people how to resolve the tug-of-war between needing to stand out but not wanting to stand out.

In this episode, she explains why so many writers resist taking consistent action to stand out, and to do it in a way that feels good to them.