I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy.

It’s no panacea. It’s not going to replace your prospecting efforts.

At least not overnight.

But it can help you generate a steady stream of quality leads. And that’s reason enough to consider creating one for your business.

In this episode you’ll hear Ana Gascon Ivey, a copywriter and copyeditor who wrote and published her own lead magnet a few months ago.

She explains how this lead magnet has helped her land clients ... and how it’s helped elevate her authority and open all kinds of doors...

As your business grows, it’s important that you begin attracting prospects and building your authority.

There’s nothing like having prospects knocking on your door!

Especially when the prospect has read some of your articles or blog posts ... and liked what they saw.

In this episode you’ll hear from someone who built their software business on this idea.

He’s not a freelancer. But the ideas he shares are directly applicable to what we do ... regardless of your experience level.