When it comes to prospecting and selling, most of us want the easy way out. The gimmick that will put our prospecting on autopilot.

But at the end of the day, if the trick, gimmick or technique is not based on strong fundamentals, it will have a VERY short shelf life.

One of the many things I love about my colleague Jill Konrath is that all her advice is based on strong fundamentals.

She understands human nature. She understands what decision makers want—what keeps them up at night.

And how to continue the conversation already going on in their heads.

In this episode, she explains:

• Why selling has changed drastically in the past 10 years

• Why you need to adopt a different approach to your own marketing and selling

• And how simple shifts in the way you approach prospects can have a dramatic impact on your income.

What are the biggest pros and cons of working with agencies?

What types of writers (and personalities) are best suited for working with agencies?

What do agencies look for when hiring a freelance writer?

What would you say are the best ways to attract and land agency clients?

How can you avoid payment nightmares and other typical agency/freelancer challenges?

You'll get the answers to all these questions in this week's podcast!

My guests are Caryn Starr-Gates and Shanna Kurpe — two seasoned freelance writers who built their businesses through agencies and marketing firms.