Wed, 29 May 2013
Today, I'm taking a departure from the types of shows I've been doing since I launched this podcast. Instead of doing an interview, I'm going to share my story with you. The story of how I stumbled into freelance writing and how I've turned it into a six-figure business. I've shared parts of my journey in articles and video trainings. But I've never shared the whole thing in one place.
I'm going to do this over two episodes. I'll share both the successes AND the struggles. I'll show you why I truly believe that any writer with solid skills can do this. And I hope to satisfy much of the curiosity out there about what I do day to day, how I spend my time and where my income comes from. |
Wed, 22 May 2013
Have you ever wondered how freelancers are using LinkedIn to find and land clients? Is LinkedIn truly a valuable prospecting tool? Does it live up the hype? Are there practical ways of using it to drum up business? |
Wed, 15 May 2013
Have you every written a short article for a magazine, newspaper or trade journal? Not the most profitable work these days, is it? If you're looking for a better way to leverage your storytelling skills, case studies are a great way to do that. To learn more about the opportunity in case studies — and how to approach these projects — I interview Casey Hibbard for this episode of The High-Income Business Writing podcast.
About This Show The High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writer and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent). In this week's episode I interview Casey Hibbard, a successful freelance writer who specializes in writing customer case studies (also known as "customer success stories"), and author of the excellent book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset. Casey explains what case studies are and how they're used by clients. She gives us a primer on the basic components of case studies, including what elements you should include in order to make them more effective. And she explains why they continue to be so popular in the marketing communications arena. Casey also talks at length about:
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Tue, 7 May 2013
In part two of this two-part episode (check out part one here), I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years. White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most (in fact, this is the type of project that first propelled my income to the six-figure level). White papers are also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers. In this session you'll discover:
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Wed, 1 May 2013
In this episode of The High-Income Business Writing Podcast I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years. White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most. They're also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers. In this session you'll discover:
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