#003: White Papers: A Real and Lucrative Opportunity for Business Writers (Part 2 of 2)

 

In part two of this two-part episode (check out part one here), I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham.

Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years.

White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most (in fact, this is the type of project that first propelled my income to the six-figure level). White papers are also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers.

In this session you'll discover:

• The three "flavors" of white papers and how to determine which one you need, when.

• A detailed discussion of each white paper type, including length, tone and how much you can charge as a freelance writer.

• How to effectively approach a white paper project.

• Potential pitfalls and landmines to watch out for when writing a white paper.

• How to keep white paper projects on track and within scope.

• Dealing with difficult clients and edit-happy reviewers.

• What a Google executive told Gordon about white paper writers they've worked with (this one's a shocker!).

• So, you want to write white papers for a living? Here's where (and how) to get started.

 

• And much, much more!