Fri, 23 March 2018
I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy.
It’s no panacea. It’s not going to replace your prospecting efforts.
At least not overnight.
But it can help you generate a steady stream of quality leads. And that’s reason enough to consider creating one for your business.
In this episode you’ll hear Ana Gascon Ivey, a copywriter and copyeditor who wrote and published her own lead magnet a few months ago.
She explains how this lead magnet has helped her land clients ... and how it’s helped elevate her authority and open all kinds of doors...