Thu, 10 December 2015
You've heard the advice before...
Position yourself an authority in your field ... and business will start coming your way.
I think many of us understand this idea conceptually. But it can be hard to figure out exactly how to become that authority.
And the negative self talk and self-sabotage doesn't help ("Who do you think you are? You're no expert! You're no authority!").
This is a big topic, and it's one I'd like to cover in more detail over the next few months. But today, I wanted to at least kick-start that discussion.
My guest is Scott Aughtmon, a consultant and blogger who writes about content marketing, and the author of the book 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers.
Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction — and that it sets the stage for additional episodes on this important topic.