Wed, 2 October 2013
I firmly believe that establishing yourself as a content writer is the surest way to freelance writing success. It's the most realistic opportunity in the world of writing. Especially if you go after the corporate market.
That's because the fundamentals of content writing are stronger than ever. Content marketing has gone mainstream — and is not showing any signs of slowing down anytime soon.
In this episode, I interview Joe Pulizzi, founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine. Joe is also the author of the newly released book Epic Content Marketing[EG1] : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.
Joe explains why content marketing is hot and getting hotter ... why businesses need writers desperately ... and how to get hired at top rates.
The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.