Wed, 21 August 2013
Over the past few years, LinkedIn has evolved into one of the most important social media platforms. The site boasts more than 225 million users as of this recording.
Even though much of the conversation about LinkedIn revolves around drumming up business leads or new jobs, there's an opportunity for business writers that's not often discussed: writing profiles for LinkedIn members.
Who in the world would pay a writer to write their profile? Turns out that many business professionals do! Not only do they pay handsome fees for this work, but it can also become a great way to build trust and land additional projects.
To learn more about this opportunity, I interviewed Victoria Ipri. Victoria started as a copywriter in 2006, and her business has evolved over the years into Ipri International, a Linkedin training consultancy providing telephone coaching and on-site group training.
What follows are some notes summarizing the information in this week's show. You can listen to the show using the audio player below. And you can also subscribe to this podcast series in iTunes.