Fri, 9 June 2017
Millennials tend to get a bad rap.
The stereotype is that of a spoiled, unemployed and highly educated 25-year-old living in mom and dad’s basement... playing video games, spending inordinate amounts of time on social media, binge-watching Netflix and just trying to “find their way.”
Sure, they may not have the spending power and wealth of Boomers. But it’s also unfair to lump them all into one category and assume they don’t matter.
Because they do!
And as a writer and copywriter, there’s a good chance that you’ll soon have to write for this demographic.
In this episode you’ll hear from my friend and colleague Kelly King of the 80-20 Agency. Kelly is a talented marketing strategist who has built a marketing firm that helps companies connect with Millennials.
She’ll explain how Millennials think differently... what their attitudes and values are... what they look for in a product or service... four common myths about this generation... and what writers and copywriters need to understand if they want their message to connect with them.
Fri, 26 May 2017
#128: How Jeanne Noorman Overcame 20+ Years Out of the Workforce to Launch a Successful Freelance Writing Business
My guest this week is Jeanne Noorman.
Jeanne faced a number of challenges when she decided to start her freelance writing business after being a stay-at-home mom since 1985.
She had little in the way of a career she could draw from—and no professional network.
Yet she overcame the odds and today is a thriving freelance writer.
This is Jeanne’s uncut story. You’ll hear about her struggles... the number of times she thought about giving up... what she did to push through all the obstacles... and the five recommendations she has for new freelancers...
Fri, 12 May 2017
#127: Hannah Glenn on Refining Your Niche as You Go, Taking Baby Steps to Success and the Power of Quick Wins
If you’re starting out as a freelance writer or copywriter, you’re going to love this podcast interview.
My guest is Hannah Glenn, a Los Angeles–based freelance writer.
Hannah went through my B2B Biz Launcher 2.0 coaching program a while back. And she’s a perfect of example of someone who didn’t rely on luck to get ahead.
She had to work. And she had to work hard.
A few important points you’ll hear in this interview:
And much, much more...
Fri, 28 April 2017
I’ve been fascinated by why some people do consistently well and why others seem to struggle. And why so many fail despite the fact that they’re smarter than average... have more financial resources than the average person... have better skills... a great personality... or great looks.
After working with more than 300 freelancers at all levels (from newbies to six-figure earners), I’ve reached some very interesting conclusions...
Fri, 31 March 2017
There’s no denying that smart creative professionals are finding unique ways to drum up quality leads and build trust with good prospects online.
My guest this week is a perfect example of this. Her name is Kaleigh Moore. She’s a freelance writer, and she’s experienced great success as a freelancer in a very short amount of time.
In this interview she explains how she generates prospects online. How she builds relationships and trust by adding value. And how she leverages these wins to create a positive domino effect in her business.
Fri, 17 March 2017
In this week’s episode we’re going to talk about crappy clients — or “clients from hell,” as my guest calls them. ;-)
My guest is Bryce Bladon. Bryce is an award-winning writer, creative consultant and strategist, and editor-in-chief of Clients From Hell, a blog that collects anonymously contributed client horror stories from the front lines of the freelancing industry. He also hosts a podcast of the same name.
Yes, we’ll vent a little. But we’ll also talk about how you can identify these “problem children” before they unleash hell. More specifically, how to handle these difficult situations with grace and professionalism.
Fri, 3 February 2017
Have you ever tracked your prospect inquiries over a period of time? You’d be surprised how many insights you can get out of this simple exercise!
In this interview, my good friend Dianna Huff shares her results from her own inquiry-tracking effort. And she details the eye-opening insights that came out of this.
Fri, 20 January 2017
If you’re planning your marketing efforts for the year, you don’t want to miss this episode.
I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year.
I love how Ilise has broken this down into six tools or strategies to focus on. And how she’s grouped those strategies into:
These interviews with Ilise are some of our most popular on the show. And this will be no exception...
Fri, 6 January 2017
If you struggle with productivity, this episode is for you.
First of all, you’re not alone. Productivity is a big challenge for creative professionals. Working from home means that you’re exposed to a ridiculous number of distractions. And when you’re in front of a computer all day long, the temptation to check email, social media or crazy cat videos can be paralyzing.
Yet if we’re ever going to do great work, we have to be productive. We know that intellectually. Making it work on a day-by-day and minute-by-minute basis, however, is challenging.
So as we kick off the New Year, I wanted to bring in my friend and colleague Mark McGuinness to the show. Mark has a number of very practical and tactical tips for improving your productivity very quickly...
Fri, 23 December 2016
This is my favorite time of year.
Not just because of the holiday cheer, festive mood and time spent together as a family. But also because of the opportunity to look back at the year.
This is a great time to pause and reflect. To take stock of where I am. What went right. What didn’t go the way I expected (and why).
As part of my planning process for 2017, I’m doing something a little different.
I’m asking myself 21 tough questions.
I’m using these questions as journal entry starters. And what I’ve uncovered so far by thinking about (and answering) these questions in detail is ... well, eye-opening!
That’s the topic of this week’s podcast episode. Join me to see if you find these as helpful as I have...