Tue, 16 July 2013
Did you know that entrepreneurs are willing to pay writers $3,000 - $6,000 (and even more!) to write a business plan for them?
There are many reasons why. But one of the most important is that most banks and investors need to see a well-written business plan before they even consider investing in a business.
My guest for this episode is Jessica Oman, founder of Write Ahead and an expert on writing business plans. In this interview, Jessica explains the opportunity in writing business plans for clients.
Tue, 9 July 2013
One of the fastest ways to propel your writing business to the six-figure level is to become a MUCH more efficient writer. And in this week's show, you'll learn 8 simple steps to boosting your writing speed by 30% or more.
My guest is Daphne Gray-Grant — an authority on writing faster. Daphne's strategies are a big reason why I earn $200++ per hour when I write for clients.
Wed, 19 June 2013
#009: The Surprising Truth About High-Paying Clients — And the Four Assumptions That Keep Writers From Landing Them
According to the comprehensive 2012 Freelance Industry Report, the biggest challenge facing freelancers is landing clients: 37% named that as their top challenge.
Other surveys we've conducted at International Freelancers Academy show similar results. One of them revealed that attracting more, better, and higher-paying clients was by far the top challenge for 53% of freelancers.
I wanted to address this pressing issue in this episode, because I believe that the common view and attitudes about attracting and landing quality clients are simply misguided. They're based on a limited view of reality, and they're destroying freelance businesses every day.
In this episode I will:
Tue, 4 June 2013
Today I'm continuing my story of how I went from corporate sales professional to freelance writer — and to a combination of freelance writer and coach/trainer.
This is a departure from the type shows that I've been publishing. But I'm constantly asked about my business, how I spend my time, where my income comes from and how I got to where I am today.
I've addressed these questions individually and in different training episodes I've published. But I've never told my full business-launch story in detail. And I thought this podcast format would be the ideal way to do that.
If you haven't listened to part one of this story, you probably want to check that out first.
Tue, 28 May 2013
Today, I'm taking a departure from the types of shows I've been doing since I launched this podcast. Instead of doing an interview, I'm going to share my story with you.
The story of how I stumbled into freelance writing and how I've turned it into a six-figure business.
I've shared parts of my journey in articles and video trainings. But I've never shared the whole thing in one place.
I'm going to do this over two episodes. I'll share both the successes AND the struggles. I'll show you why I truly believe that any writer with solid skills can do this. And I hope to satisfy much of the curiosity out there about what I do day to day, how I spend my time and where my income comes from.
Tue, 14 May 2013
Have you every written a short article for a magazine, newspaper or trade journal?
Not the most profitable work these days, is it?
If you're looking for a better way to leverage your storytelling skills, case studies are a great way to do that.
To learn more about the opportunity in case studies — and how to approach these projects — I interview Casey Hibbard for this episode of The High-Income Business Writing podcast.
About This Show
The High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writer and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent).
In this week's episode I interview Casey Hibbard, a successful freelance writer who specializes in writing customer case studies (also known as "customer success stories"), and author of the excellent book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset.
Casey explains what case studies are and how they're used by clients. She gives us a primer on the basic components of case studies, including what elements you should include in order to make them more effective. And she explains why they continue to be so popular in the marketing communications arena.
Casey also talks at length about: