Tue, 6 August 2013
Blog posts, articles, white papers, case studies, marketing collateral.
These are some of the most common pieces business writers come across. The bread-and-butter projects that pay the bills.
But occasionally you may come across a project that's so massive, it requires a different set of skills to execute. Your writing chops alone won't save you.
My friend and colleague Denise Kiernan knows this firsthand. Not only has she written dozens of books and large-format pieces, she recently finished the largest and most complex writing project of her career: The Girls of Atomic City: The Untold Story of the Women Who Helped Win World War II Touchstone/Simon & Shuster), now a New York Times bestseller.
(Side note: This week marks the 68th anniversary of the world's first atomic bomb attacks in Hiroshima and Nagasaki.)
To tell this true story of the women who helped build the first atomic bomb, Denise spent years conducing intense research all across the U.S., doing live interviews, writing and rewriting. It was the kind of assignment that required flawless project management, excellent organization skills ... and unshakable faith in a story that had to be told.
I recently sat down with Denise to learn more about how she approached this massive project. She shared some excellent tips, insights and advice that apply to ANY writer facing a large-scale project.