Fri, 18 May 2018
Ever thought about writing a book?
Maybe a thought leadership book, a lead generator for your writing business ... or even a novel?
If so, this week’s podcast episode will be right up your alley.
My guest, Susan Baracco, explains what you need to know before you go down that path.
It’s part reality check, part encouragement and inspiration.
Fri, 4 May 2018
I just published a podcast episode I think you’ll really enjoy.
My guest is copywriter Jared Kessler.
Jared just went freelance two years ago. But he’s been able to grow his business like crazy since then!
In this interview, he explains how he’s done it. And why “positioning” has played such a critical role in his success.
You’ll get some good insights no matter where you are in your journey. But if you’re an established writer or copywriter, this one’s a must-listen!
Fri, 20 April 2018
Say you can handle about 25 hours of work per week.
But your best client suddenly needs your help with a major product launch.
And two new clients just hired you to work on some big projects.
Oh, boy! When it rains, it pours...
Great problem to have, right? ;-)
If you’ve been freelancing for some time, you’ve probably experienced this challenge at some point. You know how difficult this situation can be.
It’s fun ... until it isn’t.
In this interview, Atlanta-based writer Don Sadler explains what he does when he’s booked solid ... and how he retains his sanity and his health.
Even if you’re nowhere near experiencing that problem in your business, I still encourage you to listen. Because you’ll learn how to get to this level ... and what to do once that happens...
Fri, 6 April 2018
One of the most confusing and frustrating aspects of launching your freelance writing or copywriting business is looking for clients.
Clients don’t just show up at your door. You have to find them.
And when you’re new, you have to work even harder to find a few clients who will give you a chance.
Fortunately, there are a few proven ways to land clients faster. And in this episode I’ll share the 6 approaches I teach my coaching clients to prospect for clients when they’re starting out.
Fri, 23 March 2018
I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy.
It’s no panacea. It’s not going to replace your prospecting efforts.
At least not overnight.
But it can help you generate a steady stream of quality leads. And that’s reason enough to consider creating one for your business.
In this episode you’ll hear Ana Gascon Ivey, a copywriter and copyeditor who wrote and published her own lead magnet a few months ago.
She explains how this lead magnet has helped her land clients ... and how it’s helped elevate her authority and open all kinds of doors...
Fri, 9 March 2018
As your business grows, it’s important that you begin attracting prospects and building your authority.
There’s nothing like having prospects knocking on your door!
Especially when the prospect has read some of your articles or blog posts ... and liked what they saw.
In this episode you’ll hear from someone who built their software business on this idea.
He’s not a freelancer. But the ideas he shares are directly applicable to what we do ... regardless of your experience level.
Fri, 23 February 2018
I’m often asked about freelance writing opportunities in the public sector .
I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like or how to go after them.
That’s why I’m so excited about this episode.
My guest is Katie Taylor, CEO of Untold Content, a writing consultancy based in Cincinnati, Ohio. Katie works with clients in government, healthcare, engineering, industry and science. And a big part of their work over the years has been with government agencies.
In our conversation, you’ll learn about the opportunities writing for the public sector, including government agencies.
Katie gives us a great primer on what these contracts are about, what they look like and some practical steps for getting started.
Fri, 9 February 2018
I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.
And today we’re continuing that conversation with my colleague Nick Usborne.
Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others.
So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.”
It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses.
In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.
Fri, 26 January 2018
You’ve heard it before:
People do business with people they know, LIKE and trust.
But what exactly does it mean to be likeable?
Is it a personality thing? Do you have to act or look a certain way?
Do you have to be charming, wear designer clothes ... or have a perfect smile and beautiful teeth?
Not at all! According to my friend and colleague Michael Katz, anyone can be likeable.
In this fast-paced interview, Michael explains what you need to do to be perceived as a true likeable expert
Fri, 12 January 2018
As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up:
How increasingly difficult it’s becoming to write persuasive copy.
That’s long been an issue in the ultra-competitive direct response industries of financial newsletters, natural health and business opportunity.
But it’s also becoming a big challenge in other less aggressive settings—even in B2B content marketing.
To get some insights and answers on this topic, I recently turned to one of the top conversion copywriters in the business, Joanna Wiebe.
Joanna is the founder of Copy Hackers and of Airstory, a new content creation platform for marketing teams and educators.
You don’t have to be a direct response copywriter to get value from this episode. If you write any kind of persuasive content, I think you’ll find some great insights and ideas here.