Fri, 20 January 2017
If you’re planning your marketing efforts for the year, you don’t want to miss this episode.
I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year.
I love how Ilise has broken this down into six tools or strategies to focus on. And how she’s grouped those strategies into:
These interviews with Ilise are some of our most popular on the show. And this will be no exception...
Fri, 6 January 2017
If you struggle with productivity, this episode is for you.
First of all, you’re not alone. Productivity is a big challenge for creative professionals. Working from home means that you’re exposed to a ridiculous number of distractions. And when you’re in front of a computer all day long, the temptation to check email, social media or crazy cat videos can be paralyzing.
Yet if we’re ever going to do great work, we have to be productive. We know that intellectually. Making it work on a day-by-day and minute-by-minute basis, however, is challenging.
So as we kick off the New Year, I wanted to bring in my friend and colleague Mark McGuinness to the show. Mark has a number of very practical and tactical tips for improving your productivity very quickly...
Fri, 23 December 2016
This is my favorite time of year.
Not just because of the holiday cheer, festive mood and time spent together as a family. But also because of the opportunity to look back at the year.
This is a great time to pause and reflect. To take stock of where I am. What went right. What didn’t go the way I expected (and why).
As part of my planning process for 2017, I’m doing something a little different.
I’m asking myself 21 tough questions.
I’m using these questions as journal entry starters. And what I’ve uncovered so far by thinking about (and answering) these questions in detail is ... well, eye-opening!
That’s the topic of this week’s podcast episode. Join me to see if you find these as helpful as I have...
Fri, 25 November 2016
We all have one.
A nagging inner critic that won’t go away.
The one who keeps telling us we can’t. Or we shouldn’t. Or we’re not good enough. Or we don’t know enough (or have enough experience).
She has a name...
And the secret is NOT to try and silence her for good (not going to happen!).
The key is to learn how to tame her.
Fri, 11 November 2016
According to a recent comment on our Facebook page, it’s impossible to earn a great living as a writer. Unless, of course, you get lucky and publish a bestselling novel.
I don’t bother arguing with people like him. They just don’t get it. But I also recognize that there are doubters everywhere. And there are doubters who want to believe. But they have good reason to be skeptical.
If you’ve been freelancing for years and never come close to reaching six figures in annual full-time income, I can understand why you may have given up on this high-income idea.
Trouble is, I know too many people who make a high income doing this work. So while I understand and respect your doubt and skepticism, I have to tell you — this high-income thing is entirely possible.
My guest this week is a perfect example. Her name is Chelsea Baldwin, and she started freelancing on the side six years ago. But it wasn’t until two years ago that she quit her day job and went completely solo.
This past July, Chelsea had her first five figure month...
Fri, 28 October 2016
There’s a pattern I’ve seen in virtually every freelance success story.
It goes like this: As you begin to move steadily in the direction of your goals, all kinds of serendipitous events begin to happen.
(Side note: When I say “begin to move steadily,” I don’t mean casual activity. I mean steady, deliberate, persistent and laser-focused action. Even when you don’t feel like it. And even when you think all hope is lost!)
Of course, those synchronicities don’t always happen immediately. And they’re not always obvious.
But as you look back at your success, it all starts to make sense. And you realize that taking steady and massive action despite the odds (and despite the obstacles) really paid off.
That’s why I love the story I’m about to share with you. Because it’s yet one more example of this fascinating pattern of success...
Fri, 14 October 2016
Need more clients? It helps to get exposure to your business via publications your audience consumes.
In today’s episode you’ll hear from Marcie Hill, a freelancer writer, blogger and author. Marcie explains how she landed a guest post in Forbes.com to drive a steady stream of qualified clients to her business.
And how that traffic continues two years after the publication of that post...
Fri, 30 September 2016
In this episode, we’re going to focus on an industry and a market opportunity you may not have previously considered: copywriting for eCommerce companies.
Full disclosure: My guest has a company that hires freelance copywriters and places them with eCommerce clients. His name is Nathan Hirsch, and he’s the founder of Freeeup.com. (Note: I have NO affiliate relationship with Nathan or his company.)
This opportunity is NOT for everyone. And frankly, it’s not the path I would recommend if you’re trying to follow the “smarter freelancing” objectives of earning more in less time doing work you love for better clients.
However, if you’re a good copywriter and have some experience with this type of writing, this might be a good way to either kick start your freelance business or to fill a temporary gap in project work...
Fri, 16 September 2016
Most of us view freelancing as a way to make a living.
It’s a way to pay the bills by doing work we enjoy — and doing it on our own schedule and on our own terms.
And that’s pretty much where it ends.
Nothing wrong with that. But there are some professionals who look at freelancing a little differently.
They see it as means to fund exciting adventures. They choose this work model because it enables them to travel the world and create life-changing experiences.
These folks don’t live to work. They work to live.
My guest this week is a great example of this mindset and approach to freelancing. His name is Kevin Casey. He’s a freelance copywriter based in Australia who travels for four to five months every year. And he uses his freelance income to fund every dollar of these experiences.
Whether or not you enjoy traveling the world, I think you’ll find Kevin’s approach to work and leisure inspiring and thought-provoking.
Fri, 2 September 2016
If you have a day job, what would you do if you got downsized?
Would you look for another job? Or would you use the opportunity to launch your freelance business?
That’s exactly what happened to Tanya Brody a few months ago.
Tanya has been a copywriter for years. But until recently, she was traditionally employed as a copywriter — she wasn’t a freelancer.
In today’s episode she explains how she got started as a copywriter, why she decided to work for someone else, why she chose the solo path when she lost her job... and what she’s learned so far in her freelance journey.